SEO basics

Managing a growing blog: technical SEO

Managing a growing blog: technical SEO

As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or website starts growing, you should also take care of some other technical aspects: 1. security, 2. speed and 3. mobile. In this post, we’ll explain the importance of these three technical aspects for a growing blog.

The very beginning: Install Yoast SEO

WordPress is an SEO-friendly platform, so most technical things are already covered in your WordPress install. For all things not covered, you install the (free) Yoast SEO plugin. Installing the plugin and using the default settings already improves your SEO quite a lot. If you make sure to run all updates of our SEO plugin, all the main technical SEO things will already be covered.  

Yoast SEO premium offers some extra features and the help of our support team. If you have a hard time installing our plugin, they’ll help you out. Admittedly, the plugin has quite a lot of different settings, and it can be a challenge setting up. We’re currently working on a Yoast SEO plugin training. If you want to know more about what the plugin does and what the different settings are for (and which settings you should use for your specific blog) you should look into the Yoast SEO plugin training (expected spring 2016).

1. Security

As your website gets bigger, you’ll become a more important target for hackers. That’s why you’ll need to make sure your website’s security is taken care of.

Failing to take the necessary precautions for your WordPress security can lead to malware infections, branding issues, Google blacklists and possibly have a huge impact on your site’s SEO. 

Read more: ‘WordPress Security’ »

2. Speed

Site speed is one of the factors that determine whether you get a good ranking in Google. Having a faster website will increase your ranking position in Google. A slow website will result in a slow crawling rate that Google uses to index your site. Making your website faster is a relatively easy way to increase the ranking position in Google.

Become a technical SEO expert with our Technical SEO 1 training! »

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Moreover, a fast blog will give a much better User Experience than a slow one. That’s another very important reason to make sure your site speed is optimal.

Keep reading: ‘Site speed: tools and suggestions’ »

3. Mobile

In April 2015 Google announced a new update which included the performance of websites on mobile devices as a ranking factor. In the SEO world, this update is known as ‘Mobilegeddon’. Consequences of this update are rather simple: if your website isn’t deemed mobile friendly, it won’t rank well in mobile search results. You can’t do without a mobile friendly website anymore! This means you need to seriously think about mobile SEO.

Read on: ‘Mobile-friendly sites and SEO ’ »

Conclusion

Your WordPress site will be relatively SEO-friendly because you use WordPress. However, so does 25% of the web. Make sure to use Yoast SEO as well and you’ll have most technical aspects of SEO covered. And don’t forget to look into security, speed and mobile!

Sadly, you will not be done with SEO. Ever. You will have to start optimizing your content after you have handled the technical issues.

Read more: ‘Blogging: the ultimate guide’ »

 


15 Responses to Managing a growing blog: technical SEO

  1. ????? ??????
    By ????? ?????? on 31 January, 2016

    Hi
    Thank you for this article and very very thanks for develop YOAST SEO plugin for WordPress.

    Regards.

  2. SEO Magician - Nathan
    By SEO Magician - Nathan on 30 January, 2016

    The most important thing for sure is installing YOAST SEO plugin. I am now focusing on my website speed as my blog is already mobile friendly theme. Thanks for the tips! :-)

  3. Amber
    By Amber on 29 January, 2016

    Hi Marieke.
    All your given tips are pretty important and useful. I am sure many blog owners and SEO professionals will benefit from it.

  4. ForGuides
    By ForGuides on 29 January, 2016

    Thanks team Yoast SEO, my wp is good

  5. Heath Jordan
    By Heath Jordan on 28 January, 2016

    I have been using your product for years and its my number 1 recommended plugin.

  6. Carolyn Erickson
    By Carolyn Erickson on 28 January, 2016

    Hi. Just FYI… You have a broken link here. The Site Speed link is to https://yoast.com/site-speed-tools-and-suggestions/, which 404s. The actual link is https://yoast.com/site-speed-tools-suggestions/

    • Joost de Valk
      By Joost de Valk on 29 January, 2016

      Yeah we fixed that one already, thanks :)

  7. Kelly
    By Kelly on 28 January, 2016

    Your Speed link is broken

    • Joost de Valk
      By Joost de Valk on 28 January, 2016

      Hey Kelly,

      thanks, fixed that one, that was rather stupid :)

  8. J.Y.
    By J.Y. on 28 January, 2016

    Security is the hard part for me to deal with on my wp site.
    I heard about https many years but still do not know how to set it for my site.
    Is there a way to have plugin do auto set for https?

    Thanks,
    J.Y.

  9. Json
    By Json on 28 January, 2016

    very nice article, I use this tool to manage seo keywords and history of rank http://codebeautify.org/serp-checker

  10. V.S.Chaitanya
    By V.S.Chaitanya on 27 January, 2016

    Marieke van de Rakt, Thanks for sharing the information with us.

    For a Growing blog, Internal Linking have to be done properly for better SERP results.

    I always No-index Categories and Tags and use them just for navigation, is this good for SEO?

  11. Mahesh
    By Mahesh on 27 January, 2016

    Hey,
    I was not knowing about Mobilegeddon. I will make sure that my website is mobile friendly. Also the site speed for a website is an important issue. As you approach towards popularity you become a target of hackers so security is also primary concern.
    Thanks for sharing.

    • Joost de Valk
      By Joost de Valk on 27 January, 2016

      Good to hear! We’ve written more about Mobilegeddon if you want to read up on it, this vlog is probably the best start :)


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