No programmer? Don't worry! This Schema training is easy to follow even if you're scared of code. This training is for everyone, not just for Yoast SEO or WordPress users. Do you want rich snippets? If so, you need structured data on your site. Structured data is a way of directly communicating with search engines. By using Schema.org you can tell search engines what your site or page is about. Search engines no longer have to guess whether a product listing is a product listing, you can now tell them it is. By doing this, you enable Google to highlight your site in new ways. Rich snippets greatly enhance the chance someone clicks on your link. Take a recipe, for instance. A recipe consists of, among other things, ingredients, preparation instructions, cooking time and calories. There might even be reviews on your site by cooks that used your recipe. You can show all this information in the search results if you add recipe structured data to your recipe page. The same goes for job listings, restaurant information, movie times, articles and much, much more. It used to be fairly hard to understand and add structured data. These days, however, it is a lot simpler, thanks in part to JSON-LD and a multitude of helpful tools and resources. In our view, though, it is not simple enough. We would like everyone to enjoy the benefits of rich snippets and other rich snippets provide. We went back to the drawing board to offer you the first ever course on structured data that’s easy to understand and gives results that you can actively use. In the Yoast Structured data training, you’ll get up to speed on all things structured data and Schema.org. Joost de Valk and Marieke van de Rakt will explain in easy to understand language what this fairly abstract subject encompasses. They’ll show you just how important structured data is for your site, how it all fits together and, of course, how to easily implement it yourself. Everyone wants rich snippets, right? If so, you need this training!
The Structured data training is part of the Yoast SEO academy Premium subscription, where we cover all the essential topics of SEO. Don’t miss out on all the SEO knowledge!