Posts by Edwin Toonen archive - page 2

Get our new free plugin: Fact Check for Yoast SEO 1.4 Beta

1 April 2018 by Edwin Toonen » - 40 Comments

Fact Check for Yoast SEO 1.4: only facts of course!

While developing and benchmarking for new releases of Yoast SEO, we keep a keen eye on requests made by users. An issue that consistently raises concerns is the uprise of fake news. So today, we present Fact Check for Yoast SEO 1.4 Beta, a free add-on for our Yoast SEO plugin. Read how and why »

Categories: Announcements, WordPress

Yoast SEO & Ryte: Checking your site’s indexability

28 March 2018 by Edwin Toonen » - 9 Comments

Crawl efficiency

Your site needs to be up and running if you want to be found in search engines. If you aren’t blocking anything — deliberately or accidentally — search engine spiders can crawl and index it. You probably know that Yoast SEO has lots of options to determine what does and doesn’t need to be indexed, but »

Category: Technical SEO

Yoast SEO 7.1: A língua Portuguesa

20 March 2018 by Edwin Toonen » - 15 Comments

Yoast SEO 7.1

Two weeks ago, we released one of our most significant updates yet: Yoast SEO 7.0. This release featured some much-needed spring-cleaning and a wholly revamped XML sitemap experience. In it, the focus is much less on the sitemap as it is on easily getting indexed what you want to get indexed. Yoast SEO 7.1 — »

Category: Announcements
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What is anchor text?

19 March 2018 by Edwin Toonen » - 21 Comments

Anchor text

Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What »

Category: SEO basics
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Mobile SEO: The ultimate guide

13 March 2018 by Edwin Toonen » - 18 Comments

How to improve your mobile site?

Indexing in Yoast SEO: Show x in search results?

1 March 2018 by Edwin Toonen » - 29 Comments

XML sitemaps

Before a search engine can rank a page or a post it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, »

Category: WordPress

How to add focus to your text with Yoast SEO Insights

16 February 2018 by Edwin Toonen » - 17 Comments


Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide »

Category: Content SEO
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Please welcome to Yoast: SEO expert Jono Alderson

13 February 2018 by Edwin Toonen » - 14 Comments

Interview Jono Alderson

We’ve been on quite the hiring spree at Yoast HQ and today, we’d like to introduce you to our newest Yoaster. This, however, is not just any old hire. No, it’s none other than the incredible Jono Alderson. Jono has been a leading figure in the world of SEO for some time now. He leaves »

Category: Announcements

Yoast SEO 6.3: Giving you more context

13 February 2018 by Edwin Toonen » - 19 Comments

yoast seo 6.3 fi

Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of »

Categories: Announcements, WordPress

Checking mobile site speed and SEO with Google Lighthouse

6 February 2018 by Edwin Toonen » - 3 Comments

Mobile site speed Google

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO