Posts by Edwin Toonen archive - page 2


YoastCon interview with Michiel and Marieke

5 October 2017 by Edwin Toonen » - 4 Comments

marieke van de rakt & michiel heijmans

November 2, 2017. This date has been etched in the collective Yoast agenda’s for some time now. If you haven’t guessed, it’s when the second edition of the YoastCon SEO conference takes place. This practical conference is aimed at every site owner, business manager, content editor or anyone remotely making money with a site and »

Category: WordPress
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Managing access to Yoast SEO with SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

top wordpress plugins

With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer »

Category: WordPress
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Yoast SEO 5.5: Introducing SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

yoast seo 5.5

We’ve got good news for site managers and site owners: Yoast SEO 5.5 now supports SEO roles. It’s no longer all or nothing for users of Yoast SEO because two new roles with several capabilities let you make more deliberate decisions about who has access to what SEO settings in the backend. By using a »

Category: Announcements
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Titles and meta variables in Yoast SEO

22 September 2017 by Edwin Toonen » - 5 Comments

How to create the right meta description

Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, we’ll take »

Category: WordPress
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Interview Rian Rietveld & Andrea Fercia – YoastCon speakers

21 September 2017 by Edwin Toonen »

yoastcon andrea fercia rian rietveld

Rian Rietveld and Andrea Fercia are two heavyweights in the WordPress accessibility community. Both legends are joining us at the YoastCon SEO conference on November 2, 2017. For this joint interview, we asked them a couple of questions about the current state of accessibility, common implementation mistakes and how to start with the right mindset. Of course, »

Category: WordPress
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5 questions: Alain Schlesser – WordPress Core Contributor

15 September 2017 by Edwin Toonen » - 2 Comments

Alain Schlessera

Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in »

Category: WordPress
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Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen » - 4 Comments

Academy Yoast

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »

Categories: SEO basics, Technical SEO
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5 questions: Roy Huiskes – Chapter42

11 September 2017 by Edwin Toonen »

Interview with Roy Huiskes

“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of »

Categories: Announcements, User eXperience (UX)
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How to prepare for voice search

9 September 2017 by Edwin Toonen » - 1 Comment

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
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Yoast SEO 5.4

6 September 2017 by Edwin Toonen » - 10 Comments

The developers at Yoast HQ are quite the busy bees. In the past few weeks, we’ve released Yoast SEO 5.3 – with some pretty cool features -, helped build a plugin that provides the ‘glue’ between two of the biggest WordPress plugins out there and launched an innovative new customer portal called My Yoast. After »

Category: Announcements
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