Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter


Hot off the press: Yoast SEO for TYPO3 1.3

13 December 2017 by Edwin Toonen » - 1 Comment

maxserv yoast typo3

While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find »

Category: Announcements
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Yoast SEO 5.9: A more accessible content analysis

5 December 2017 by Edwin Toonen » - 13 Comments

yoast seo 5.9

A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve »

Category: Announcements
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What does the redirects manager in Yoast SEO do?

30 November 2017 by Edwin Toonen » - 13 Comments

which redirect - delete a page

The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all »

Categories: Technical SEO, WordPress
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SEO basics: What is Googlebot?

21 November 2017 by Edwin Toonen » - 14 Comments

googlebot prevent your site being indexed

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to »

Category: SEO basics

Yoast SEO 5.8

15 November 2017 by Edwin Toonen » - 18 Comments

Yoast_SEO_5.8_fi

For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light »

Category: Announcements
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YoastCon 2017: 10 takeaways to improve your SEO

9 November 2017 by Edwin Toonen » - 10 Comments

It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of »

Category: Content SEO
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YoastCon 2017: The day after

3 November 2017 by Edwin Toonen » - 8 Comments

Good day everyone! It’s the day after our SEO conference YoastCon and while we didn’t get much sleep last night, we’re still full of energy from the awesome day we – and hopefully every single visitor and our live stream audience – had. Here, we’re taking a peek at what happened yesterday. Somewhere next week, »

Category: Announcements
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Measuring mobile site speed with Google Lighthouse

31 October 2017 by Edwin Toonen » - 4 Comments

measure mobile site speed google lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO
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How to get featured snippets

26 October 2017 by Edwin Toonen » - 10 Comments

what is structured data and schema.org

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a »

Category: Content SEO
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Yoast SEO 5.7

24 October 2017 by Edwin Toonen » - 12 Comments

Yoast SEO 5.7

We’ve just hit ‘publish’ on the next release of Yoast SEO. Yoast SEO 5.7 isn’t so much about killer new features, but more about ironing out some kinks to make sure we’re offering you the best possible experience with the plugin. In this release, among other things, we’re adding some new notifications and improvements to »

Category: Announcements
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