Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter


SEO basics: What is HTTPS?

17 October 2017 by Edwin Toonen » - 42 Comments

how to become an SEO expert

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or »

Category: SEO basics
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Laura Crimmons on link building

16 October 2017 by Edwin Toonen » - 3 Comments

yoastcon laura crimmons

With only a few weeks left until YoastCon 2017, it’s time we introduced another of our amazing speakers. Laura Crimmons is Communications Director at Branded3, an award-winning SEO and digital marketing agency in the UK. Laura herself also has an admirable amount of achievements and awards under her belt, for example being named PR Moment’s »

Category: Announcements
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Yoast SEO 5.6: The orphaned content filter

10 October 2017 by Edwin Toonen » - 5 Comments

Yoast SEO 5.6

In these last few releases of Yoast SEO, we’ve been focusing heavily on internal linking. Linking your posts in a sensible manner helps build a solid site structure, which, in turn, makes your site easier to understand for both humans and machines. Yoast SEO 5.6 brings another new tool to help you find content to »

Category: Announcements
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YoastCon interview with Michiel and Marieke

5 October 2017 by Edwin Toonen » - 4 Comments

marieke van de rakt & michiel heijmans

November 2, 2017. This date has been etched in the collective Yoast agenda’s for some time now. If you haven’t guessed, it’s when the second edition of the YoastCon SEO conference takes place. This practical conference is aimed at every site owner, business manager, content editor or anyone remotely making money with a site and »

Category: WordPress
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Managing access to Yoast SEO with SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

top wordpress plugins

With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer »

Category: WordPress
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Yoast SEO 5.5: Introducing SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

yoast seo 5.5

We’ve got good news for site managers and site owners: Yoast SEO 5.5 now supports SEO roles. It’s no longer all or nothing for users of Yoast SEO because two new roles with several capabilities let you make more deliberate decisions about who has access to what SEO settings in the backend. By using a »

Category: Announcements
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Titles and meta variables in Yoast SEO

22 September 2017 by Edwin Toonen » - 5 Comments

How to create the right meta description

Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, we’ll take »

Category: WordPress
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Interview Rian Rietveld & Andrea Fercia – YoastCon speakers

21 September 2017 by Edwin Toonen »

yoastcon andrea fercia rian rietveld

Rian Rietveld and Andrea Fercia are two heavyweights in the WordPress accessibility community. Both legends are joining us at the YoastCon SEO conference on November 2, 2017. For this joint interview, we asked them a couple of questions about the current state of accessibility, common implementation mistakes and how to start with the right mindset. Of course, »

Category: WordPress
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5 questions: Alain Schlesser – WordPress Core Contributor

15 September 2017 by Edwin Toonen » - 2 Comments

Alain Schlessera

Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in »

Category: WordPress
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Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen » - 4 Comments

Academy Yoast

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »

Categories: SEO basics, Technical SEO
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