Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter

Does site speed influence SEO?

17 July 2018 by Edwin Toonen »

site speed and AMP

You don’t even have to listen very carefully because SEO people are shouting it from the rooftops: site speed is everything. Not a day goes by without a new article, white paper, Google representative or SEO expert telling us that optimizing for speed is one of the most important things you can do right now. »

Category: Technical SEO

What are breadcrumbs and why are they important for SEO?

12 July 2018 by Edwin Toonen » - 14 Comments

What are breadcrumbs?

Breadcrumbs are an important part of almost any good website. These little navigational aides don’t just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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Yoast SEO 7.8: Synonyms and keyword distribution

10 July 2018 by Edwin Toonen » - 5 Comments

Yoast SEO 7.8

6 questions about redirects for SEO

3 July 2018 by Edwin Toonen » - 18 Comments

Keep or delete old content

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects »

Category: Technical SEO
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Yoast SEO 7.7: New snippet editor & better snippet variables

26 June 2018 by Edwin Toonen » - 65 Comments

Yoast SEO 7.6: Shorter meta descriptions are back ¯\_(ツ)_/¯

5 June 2018 by Edwin Toonen » - 42 Comments

Yoast SEO 7.6

Well, it was fun while it lasted. In Yoast SEO 7.6, we’re reverting the snippet length for meta descriptions in the snippet editor to follow Google’s latest change. That’s not all though, we’ve also updated our support for the Russian language, added transition words for Catalan, redirect support for WP-CLI and fixed several bugs. Find »

Category: Announcements
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What is a content delivery network (CDN)?

29 May 2018 by Edwin Toonen » - 22 Comments

seo basics what is a cdn

A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what a CDN can do for you and your SEO. What does a CDN do? A »

Category: SEO basics

Structured data for recipes: getting content read out loud

23 May 2018 by Edwin Toonen » - 18 Comments

structured data for recipes

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing »

Category: Technical SEO
Tags: ,

Structured data with the ultimate guide

15 May 2018 by Edwin Toonen » - 14 Comments

Rich snippets

To get search engines to fully understand your site, you need structured data in the form of This guide helps you on your way.

Category: Technical SEO
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Yoast SEO 7.5: Привет, Россия

15 May 2018 by Edwin Toonen » - 13 Comments

Yoast SEO 7.5

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can »

Category: Announcements
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