Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 22.6 brings more enhancements

30 April 2024 Edwin Toonen

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating […]

Read: "Yoast SEO 22.6 brings more enhancements"
Yoast SEO 22.6 brings more enhancements

Surviving the March 2024 Google core update

25 April 2024 Edwin Toonen

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]

Read: "Surviving the March 2024 Google core update"
Surviving the March 2024 Google core update


All about Core Web Vitals: INP (Interaction to Next Paint)

26 March 2024 Edwin Toonen

Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, […]

Read: "All about Core Web Vitals: INP (Interaction to Next Paint)"
All about Core Web Vitals: INP (Interaction to Next Paint)



Perfect prompts: 10 tips for AI-driven SEO content creation

28 February 2024 | 3 Comments Edwin Toonen

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. […]

Read: "Perfect prompts: 10 tips for AI-driven SEO content creation"
Perfect prompts: 10 tips for AI-driven SEO content creation

Yoast SEO 22.0: Supporting Organization schema

6 February 2024 | 6 Comments Edwin Toonen

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO […]

Read: "Yoast SEO 22.0: Supporting Organization schema"
Yoast SEO 22.0: Supporting Organization schema

Local business listings with Schema.org structured data

1 February 2024 Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out […]

Read: "Local business listings with Schema.org structured data"
Local business listings with Schema.org structured data

Use AI to drive foot traffic to your local business

24 January 2024 | 2 Comments Edwin Toonen

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content […]

Read: "Use AI to drive foot traffic to your local business"
Use AI to drive foot traffic to your local business