Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter


Structured data with Schema.org: the ultimate guide

15 May 2018 by Edwin Toonen » - 7 Comments

Rich snippets

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Category: Technical SEO
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Yoast SEO 7.5: Привет, Россия

15 May 2018 by Edwin Toonen » - 12 Comments

Yoast SEO 7.5

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can »

Category: Announcements
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Yoast SEO 7.4: Enhanced image support

1 May 2018 by Edwin Toonen » - 22 Comments

Yoast SEO 7.4

Please welcome to the stage: Yoast SEO 7.4! In this release, we’ve squashed a number of bugs and focused on enhancing the way Yoast SEO works with Open Graph images. We also made some other enhancements that improve the way the plugin functions. Happy updating!  Improved handling of images Images are very important for several »

Categories: Announcements, WordPress
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How to add HowTo structured data to your how-to article

26 April 2018 by Edwin Toonen » - 18 Comments

JSON-LD for your website

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. You can even introduce structured data that Google »

Category: Technical SEO
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What is HTTP/2?

19 April 2018 by Edwin Toonen » - 30 Comments

What is HTTP/2?

Whenever you click on a link to visit a site a request gets made to the server. The server answers with a status message (header) and a file list for that website. After viewing that list, the browser asks for the files one at a time. On the ‘old’ HTTP1.1 protocol, this process takes ages »

Category: SEO basics
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Yoast SEO 7.3: Import all the things

17 April 2018 by Edwin Toonen » - 5 Comments

Yoast SEO 7.3

Two weeks ago, Yoast SEO 7.2 brought a solid update to the import features of the plugin. In Yoast SEO 7.3, we’ve expanded this improved importer with a slew of newly supported plugins you can import your data from. Find out which plugins we support in this post. But of course, there’s more! Importing from »

Categories: Announcements, WordPress
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WordPress: What is Gutenberg?

9 April 2018 by Edwin Toonen » - 54 Comments

gutenberg and copy writing

You might have felt some tremors in the WordPress world. There is something brewing. Something called Gutenberg. It’s the new editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, while others are critical. There is also a large group of WordPress users who don’t »

Category: WordPress
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Yoast SEO 7.2: Fixes and improvements

3 April 2018 by Edwin Toonen » - 15 Comments

Yoast SEO 7.2

These past few weeks were all about the 7.0 release of Yoast SEO. That release brought many changes and made a lot of SEO work easier to understand and do. In 7.1 we fixed some bugs, improved the importers and added a new language to our roster: Portuguese. Yoast SEO 7.2 — out now — »

Category: Announcements
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Is Fact Check for Yoast SEO a joke?

2 April 2018 by Edwin Toonen » - 5 Comments

Fact Check for Yoast SEO 1.4: only facts of course!

Yesterday we released a new add-on to Yoast SEO: Fact check for Yoast SEO 1.4. Were you getting excited to use it already? Then we’re very sorry to disappoint you, but it’s an April Fools’ joke. Or is it…? Our dear colleagues Danny and Irene genuinely built this plugin. Read this short interview and learn »

Categories: Announcements, WordPress

Get our new free plugin: Fact Check for Yoast SEO 1.4 Beta

1 April 2018 by Edwin Toonen » - 40 Comments

Fact Check for Yoast SEO 1.4: only facts of course!

While developing and benchmarking for new releases of Yoast SEO, we keep a keen eye on requests made by users. An issue that consistently raises concerns is the uprise of fake news. So today, we present Fact Check for Yoast SEO 1.4 Beta, a free add-on for our Yoast SEO plugin. Read how and why »

Categories: Announcements, WordPress
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