Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter

Yoast SEO 7.1: A língua Portuguesa

20 March 2018 by Edwin Toonen » - 4 Comments

Yoast SEO 7.1

Two weeks ago, we released one of our most significant updates yet: Yoast SEO 7.0. This release featured some much-needed spring-cleaning and a wholly revamped XML sitemap experience. In it, the focus is much less on the sitemap as it is on easily getting indexed what you want to get indexed. Yoast SEO 7.1 — »

Category: Announcements
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SEO basics: What is anchor text?

19 March 2018 by Edwin Toonen » - 12 Comments

Link building holistic

Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What »

Category: SEO basics
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Mobile SEO: The ultimate guide

13 March 2018 by Edwin Toonen » - 17 Comments

Indexing in Yoast SEO: Show x in search results?

1 March 2018 by Edwin Toonen » - 29 Comments

Before a search engine can rank a page or a post it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, »

Category: WordPress

How to add focus to your text with Yoast SEO Insights

16 February 2018 by Edwin Toonen » - 17 Comments

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide »

Category: Content SEO
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Please welcome to Yoast: SEO expert Jono Alderson

13 February 2018 by Edwin Toonen » - 14 Comments

Interview Jono Alderson

We’ve been on quite the hiring spree at Yoast HQ and today, we’d like to introduce you to our newest Yoaster. This, however, is not just any old hire. No, it’s none other than the incredible Jono Alderson. Jono has been a leading figure in the world of SEO for some time now. He leaves »

Category: Announcements

Yoast SEO 6.3: Giving you more context

13 February 2018 by Edwin Toonen » - 19 Comments

yoast seo 6.3 fi

Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of »

Categories: Announcements, WordPress

Checking mobile site speed and SEO with Google Lighthouse

6 February 2018 by Edwin Toonen » - 3 Comments

measure mobile site speed google lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO

SEO basics: What is off-page SEO?

25 January 2018 by Edwin Toonen » - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your »

Category: SEO basics
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Yoast SEO 6.2: Passive voice checks for French and Spanish

23 January 2018 by Edwin Toonen » - 16 Comments

yoast seo 6.2

Since launching the readability analysis way back when we’ve been steadily adding support for more and more languages. Today, with the release of Yoast SEO 6.2, we’re expanding our knowledge of languages again by introducing passive voice checks for the French and Spanish languages. Improving language checks At Yoast, we firmly believe that readability ranks. »

Category: Announcements
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