Posts by Edwin Toonen

Edwin Toonen

Edwin Toonen is an experienced writer, editor and content manager. In his work, he focuses on everything related to using, building and enhancing websites. Before joining Yoast, he spent eight years honing his skill at The Netherlands’ leading web design magazine.

Read all about Edwin or find him on Twitter

Yoast SEO supports Advanced Custom Fields (ACF)

22 August 2017 by Edwin Toonen » - 1 Comment

open source

Advanced Custom Fields, or ACF, is one of the most popular WordPress plugins to date. It makes it possible to turn WordPress into a full-blown, custom-made content management system. How? By providing an easy way to add and manage custom fields. To use the content analysis of Yoast SEO in these custom fields, you need »

Category: Announcements
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Yoast SEO 5.3: The community edition

22 August 2017 by Edwin Toonen » - 3 Comments

yoast seo 5.3

At Yoast, we greatly value our brilliant community. Hundreds of people voluntarily help us to improve our products by giving valuable feedback and insights into their usage of Yoast SEO. Contributors fix issues and suggest enhancements to make our work increasingly better. Today, with the release of Yoast SEO 5.3, we add another chapter to »

Category: Announcements
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SEO basics: What is a permalink?

18 August 2017 by Edwin Toonen » - 6 Comments

the perfect wordpress seo permalink

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the »

Category: SEO basics
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Yoast SEO 5.1: Internal linking suggestions in Italian

25 July 2017 by Edwin Toonen » - 24 Comments

Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus »

Category: Announcements
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Mobile SEO: the ultimate guide

20 July 2017 by Edwin Toonen » - 29 Comments

We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the last thing they check before they go to sleep. People use it for everything. It’s huge. Mobile has changed our lives. It has also changed »

Categories: Technical SEO, User eXperience (UX)
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Which redirect should I use?

19 July 2017 by Edwin Toonen » - 11 Comments

which redirect - delete a page

As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that »

Category: Technical SEO
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What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen » - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 19 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
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Why there’s only one model: the open source model

21 June 2017 by Edwin Toonen » - 4 Comments

open source

WordPress was built by the community. In just a few incredibly productive years, it grew to become the most popular CMS in the world, and all of us in the WordPress Community played a role in the evolution and development of WordPress. Together, we made it into the popular powerhouse it is today. If there »

Category: WordPress
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5 questions: Talking local SEO with David Mihm

15 June 2017 by Edwin Toonen » - 14 Comments

local seo

David Mihm is a local SEO legend. He’s been a leading figure in the SEO world for years. Recently, he started a new firm called Tidings, that helps businesses achieve success in local markets. We’re honored to present you his fantastic answers to five pressing questions on local SEO. Find out what you should focus »

Category: Content SEO
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