Online SEO training by Yoast

Our online SEO training courses teach you vital SEO skills you can apply at once. Learn how to outrank your competition and become the best result through our training courses! Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.

Most popular SEO training Essential SEO courses More technical SEO courses Promo

Basic SEO training

In this Basic SEO training, you’ll learn practical SEO skills to rank higher in Google. We’ll teach you how to set up a comprehensive SEO strategy. We’ll teach you how to tackle every SEO principle yourself. Where our SEO for beginners course discusses what SEO is, you’ll learn exactly how to practice SEO on your site in the Basic SEO training.

What will you learn?

  • You’ll be able to make your own website rank higher in Google
  • You’ll be able to set up and monitor your own SEO strategy, from keywords to copy to site maintenance, fully on your own
  • You’ll avoid costly mistakes by getting the technical basics right
  • You’ll also get hands-on tips for topics that don’t get covered in the average SEO course: email marketing, social media marketing, UX, accessibility, and conversion optimization

The training is for you because:

  • You want to increase your rankings yourself, or you want to do SEO for your clients
  • You have a technical background, or you don’t - doesn’t matter
  • You use WordPress or another CMS
  • You want to take the next step and master the practical SEO skills our free course only describes in theory

How much time will you need?

It depends. You can watch all videos in 3 hours.
  • Are you entirely new to SEO? Then you’ll master the SEO fundamentals in about 24 hours.
  • Have you already taken the free SEO for beginners course? Then you’ll be done in 12 to 16 hours.
Get the Basic SEO training nowOnly $199 (ex VAT) to master the SEO fundamentals
Or read more about this training first

Yoast SEO for WordPress plugin training

What will you learn?

The Yoast SEO for WordPress plugin is a powerful tool: there are countless ways to configure and use it. But which way is best to make your website or your client’s website rank high in Google? Don’t waste time figuring out the best settings yourself. Find out in this step-by-step guide through the Yoast SEO plugin. And master essential SEO skills along the way.

This training is for you because:

  • You use the Yoast SEO for WordPress plugin yourself or you install it for clients – Premium or free, doesn’t matter!
  • You want your website or your client’s website to rank higher in Google
  • No technical background is required

How much time will you need?

You can watch all the videos in under 2 hours. Are you planning to go all in? Then you should be done in 16 to 20 hours. You’ll get all of this:
  • 41 short videos: a total of 2 hours
  • Quizzes to test your new skills
  • PDF files for your reference and to dig deeper into the topics you’d like to know more about
  • Unlimited access to the mini-course SEO updates: Joost de Valk himself will update you on the latest in SEO every 3 to 4 months
Get the Yoast SEO for WordPress course nowOnly $39 (ex VAT) to get the most out of the SEO plugin for your website
Or read more about this training first

SEO copywriting training

What will you learn?Yes, Google’s algorithm has evolved zillions of times but fundamentally, the focus has never changed. It is still on words. And you know what? Even in this visual age, people still need words to be convinced. So never make the mistake to neglect your copy, because you will always pay for it. Find out how to write attractive copy for both visitors and search engines. This training is for you because:
  • You know good copy is essential and you would like to improve yours
  • You write for your clients’ sites, blogs or online shops or you write for yourself
  • You want to know everything about keyword research
  • You use WordPress or another CMS
How much time will you need?
  • 120 mins of video
  • 11 quizzes
  • 11 PDF files to dig deeper (estimated reading time: 90 mins)
  • 3 assignments, incl. personal feedback by a Yoast team member on 2 of them
  • The ebook ‘SEO for WordPress’ (value: 25 dollars)
Get SEO copywriting training Now$199 (ex VAT) for course, certificate and badge
Or read more about this training first

Technical SEO training

What will you learn?Google uses web crawlers to discover and index webpages. Certain technical issues on your website can prevent Google from doing this, so you’ll never show up in the search results. Or not as high as you deserve. With this technical SEO training, you make sure this doesn’t happen:
  • Find out how Google works
  • How to detect and solve technical issues
  • How to improve site speed
  • And much more
This training is for you because:
  • You would like to dig deeper into the technical aspects of SEO
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 12 to 16 hours on the Technical SEO training. This includes:
  • 90 mins of video
  • 11 quizzes
  • 14 PDF files to dig deeper
Or read more about this training first

Structured data training

What will you learn?Sometimes, Google shows more information than just the page title and a description. These ‘rich snippets’ can be anything from ratings and reviews to price ranges and events. They don’t show up by accident, you have to add structured data to your site. Find out how to do just that, and make your site stand out from the crowd. This training is for you because:
  • You want to get more clicks on your page in the search results
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 8 hours on the Structured data training. This includes:
  • Over 75 minutes of video
  • 7 quizzes
  • 7 PDF files to dig deeper (estimated reading time: 70 mins)
Get Structured data training Now$149 (ex VAT) for course, certificate and badge
Or read more about this training first

Site structure training

What will you learn?A clear site structure is essential if you want to rank higher in Google. Especially if you have a lot of content or if your website is getting complex. Find out how to create an ideal structure for your site or how to improve on your current structure. So both Google and your visitors can find their way, now and as your website grows. This training is for you because:
  • You realize that a decent site structure is crucial for ranking in Google
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 5 hours on the Site structure training. This includes:
  • 60 mins of video
  • 6 quizzes
  • 7 PDF files to dig deeper (estimated reading time: 30 mins)
Get Site structure training Now$99 (ex VAT) for course, certificate and badge
Or read more about this training first

Multilingual SEO training

What will you learn?You’ll learn all about setting up and managing a site that targets people in different languages and locales. The course makes hreflang easy to grasp and lets you implement it step by step. You’ll learn how to make a multilingual keyword research strategy. In addition, learn how to transfer original content from one language to the next and to pick the domain name that fits their goals best. This training is for you because:
  • To write and adapt SEO optimized copy for various languages
  • How to target specific audiences in specific regions and countries
  • To pick the optimal domain structure for your personal situation
  • Tell Google what variation of a page people from which country should be directed to
How much time will you need?On average, people spend 12 hours on the Multilingual SEO training. This includes:
  • Over 120 minutes of video
  • 14 quizzes
  • 14 PDF files to dig deeper (estimated reading time: 120 mins)
Get Multilingual SEO training Now$199 (ex VAT) for course, certificate and badge
Or read more about this training first

Free SEO training: SEO for beginners

In this free course, you’ll get quick wins to make your site rank higher in Google, Bing, and Yahoo. You’ll take your first steps in the world of SEO or ‘search engine optimization’, so you can get the traffic to your website that your competition is getting now. This training is for you because:
  • You want to outrank your competition in Google, Bing or Yahoo
  • You want to join the conversation on SEO with your colleagues or boss(es)
  • You want to get to grips with the first principles of search engine optimization
  • You use WordPress or another CMS
How much time will you need? You can watch all videos in under 2 hours. Are you new to SEO and willing to dig in deep? Then you’ll be a budding SEO expert in 12 to 16 hours. You get unlimited access, so take the pace you feel comfortable with.
Or read more about this training first. It’s entirely free

All-in-one SEO training bundle

Save $185 and take your SEO to the next level

The All-in-one SEO training bundle includes all 6 of our SEO courses to make the Google algorithm love your website. Get your bundle now for only $699 and save $185. To be clear, with the All-in-one SEO training bundle you get all of this:
  • Yoast SEO for WordPress plugin training
  • Basic SEO training
  • SEO copywriting training (incl. keyword research)
  • Technical SEO 1 training
  • Structured data training
  • Site structure training
Get All-in-one training bundle NowJust $699 (ex VAT) for courses, certificates and badges
Or read more about this bundle first

Content SEO training bundle

Write great content and organize your site well! Save $49

Find out how to write appealing copy and how to organize it well. Get your bundle now for only $249 and save $49. This bundle includes our 2 top content-related courses:
  • SEO copywriting training Find out how to do keyword research. Learn how to write awesome texts that both your readers and Google will enjoy.
  • Site structure training Learn what makes a good site structure. Find out how it can make your site show up high in the search results - and help your visitors find their way.
Get Content SEO training bundle NowJust $249 (ex VAT) for courses, certificates and badges
Or read more about this bundle first

Why get a Yoast Academy SEO training?

Good SEO can be the difference between a successful website and a website that no one visits. It’s obviously worth investing in. If you’re looking for an online SEO training course, you’re probably looking to seriously improve your SEO. We feel that Yoast Academy is the best online SEO training hub to realize your ambitions. But why?

Yoast Academy training courses prepare you for real-life SEO situations. Most online SEO training courses provide a number of videos with information. Then they assume you’re ready to do all the right things. The inconvenient truth? Research shows you’re not. Learning is so much more than that. SEO training is using expert knowledge about the web to help you develop the skills you need to rank. In our SEO training courses, you actually practice those skills. We let you write a blog post. We let you write and validate code. We let you formulate SEO strategies. You can even get feedback from Yoast experts.

Of course, we also share top-notch SEO knowledge. World-renowned SEO authorities like Joost de Valk and Jono Alderson share the experience they’ve gained in years of SEO work for the world’s biggest brands. You’ll discover and practice the same successful SEO tactics they’ve applied. After taking our SEO training courses, you’re ready to immediately improve your SEO in real life. And that makes all the difference.

Whether you're a beginner or an expert, a content writer, developer, online marketeer, or an owner of a business, it doesn't matter. We have something for everyone. We take pride in the fact that we can help everyone rank by simply outperforming sites with more resources. Because we believe being the best result is what’s going to make you rank.

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.