Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this […]
Read: "Local ranking factors that help your small business’ SEO"
Today, we’re releasing updates for four plugins and add-ons: Yoast SEO 19.10, Yoast SEO Premium 19.5, Local SEO 14.7, and WooCommerce SEO 15.3. The updates mainly consist of enhancements and fixes, plus support for material structured data in WooCommerce SEO. Find out what else is new! Yoast SEO 19.10 and Premium 19.5 The overarching theme […]
Read: "Yoast SEO, Local SEO, and WooCommerce SEO updates"
WordPress 6.1 – the last major release of 2022 – is finally here! This release is a step in the right direction for full-site editing, bringing various customization options and improvements to the content creation and site creation experience. We’ve covered some notable changes in this update, which you can check out here. This post […]
Read: "Performance improvements in WordPress 6.1: enhanced database peformance and more"
Yoast SEO 19.9 and Yoast SEO Premium 19.4 are out now. In these releases, we’ve enhanced support for Google’s new Site Names in the mobile search results. Yoast SEO for Shopify also has this expanded support for site names. We’ve also improved our Premium analysis and did many fixes and enhancements — including some provided […]
Read: "Yoast SEO: Enhanced support for Google Site Names"
Today, we’re releasing Yoast SEO 19.8 into the world. In this release, we’re focusing on general improvements and fixing several bugs. One of the main improvements this time concerns our Schema structured data output. Structured data helps search engines to understand your site, so they better get the right things to read! Schema structured data […]
Read: "Yoast SEO 19.8: Schema improvements and enhancements"
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you […]
Read: "Product identifiers like SKU and GTIN are essential for ecommerce SEO"
Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. […]
Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
Have you seen that icon in the search results before your website’s URL? Google shows these logos in both mobile and desktop search results. So, no excuses; your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here, we’ll explain how to change the favicon of your WordPress site! We’ve […]
Read: "How to change your favicon in WordPress: a step-by-step guide"
“If only I could simply wave my wand and have a super-fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — fast. Most site owners or managers quickly need to talk to their developers to get […]
Read: "5 ways to improve your Core Web Vitals"
Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it […]
Read: "Google Discover: What it is and how to get your content in"
