This site is based on WordPress, and customizing and SEO-ing it is a constant process, so we blog about that quite often. After all, good SEO on this blog makes for lots of visitors, which is exactly what we want of course.

We write about our WordPress plugins, WordPress updates in general and how to optimize your WordPress site.

get_permalink memory usage issues

24 August 2011 by Joost de Valk »

Every post that you call get_permalink for is added to the object cache (in memory). Now, if you’re doing a get_permalink call, 9 out of 10 times you’ll need to more of that post than just the permalink, so this isn’t really a problem. However, in some cases, especially when you do large quantities of »

Category: WordPress

rel=”author” and rel=”me” in WP and other platforms

23 August 2011 by Joost de Valk » - 127 Comments

Scobleizer's about link, that should have rel="author"

The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one »

Categories: General SEO, WordPress

Author Highlighting in Search with WordPress

30 June 2011 by Joost de Valk » - 30 Comments

daggle - Google Search

Amidst all the news about Google+ and Google social interaction tracking (and yes I will work on & post about that too), Google released some other news today. They said they’re going to be highlighting authors in the search results.  I think this is an awesome feature. It means that you’ll see a picture / avatar »

Category: WordPress

WordPress Plugin Installation Survey

19 June 2011 by Joost de Valk » - 21 Comments

When you install a new plugin, what do you base the decision to do that on? I’d love to know! So I’ve created a survey, I’ll of course share the results here on the blog. Please fill out the survey below:

Category: WordPress

All In One SEO Pack to WordPress SEO Migration

17 June 2011 by Joost de Valk » - 55 Comments

All In One SEO Import

So you’ve made the decision and want to migrate from All In One SEO Pack to my WordPress SEO plugin. It seems some people are afraid of taking the big leap. It’s actually fairly easy although it will be partly manual work. You won’t have to rewrite the title or description for any of your »

Category: WordPress

WordPress SEO Theme Guidelines

31 May 2011 by Joost de Valk » - 60 Comments


It seems every “premium” WordPress theme these days calls itself “SEO friendly”. They’re usually not. In fact, most are crap, I’m sorry to say. So I thought I’d lay down some WordPress SEO Theme “Rules” or “Guidelines”. If you’re not abiding by those rules, you’ll never get the “Yoast says it’s SEO friendly” sticker, sorry. »

Category: WordPress

XML Sitemap in the WordPress SEO plugin

30 May 2011 by Joost de Valk » - 134 Comments

There have been some questions after the release last weekend of the new XML sitemaps implementation in WordPress SEO. Let me try to address most of those questions in one post as well as explain the ideas behind it. The basic idea behind the rebuild of the XML sitemap functionality was simple: XML sitemaps needed »

Category: WordPress

WordPress template part: a powerful tool

26 May 2011 by Joost de Valk » - 15 Comments

WordPress template part in action

Now that I’m working with custom post types a bit more on this site, for my plugin reviews and speaking agenda, for instance, I’m also starting to appreciate the power of the WordPress template part functionality a whole lot more, which was introduced in WordPress 3.0. Let me explain how I use it and how »

Category: WordPress

WordPress editor style

25 May 2011 by Joost de Valk » - 25 Comments

WordPress hosting article with WordPress editor style

I’m writing this with a WordPress editor style CSS active, for the first time. This feature has been available in WordPress since WordPress 3.0 but I had not used it until now, which is nothing but stupid. A WordPress editor style makes the TinyMCE editor used in visual editing mode look like your theme, using »

Category: WordPress

WordPress SEO URL / Permalinks considerations

23 May 2011 by Joost de Valk » - 33 Comments

WordPress SEO URL check

Let’s answer some of the questions that continually pop up: what does the optimal WordPress SEO URL / Permalink structure look like? How should you use your URL’s, what should and shouldn’t you do with them. A lot of questions below, a lot of answers, most with a reference to a video or post from »

Category: WordPress

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