Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Welcome to the recap of the October 2026 SEO Update by Yoast! This month, Carolyn Shelby and Alex Moss dug into the latest search news, from Google’s multimodal filters to AI spam crackdowns, and everything in between. Below, we’ve distilled some interesting topics from the discussion, so you can focus on what matters most for […]
Read: "The October 2026 SEO Update by Yoast recap"
Adding images to your posts and product pages makes your content more engaging. Good images support your message and improve your chances of appearing in image search, visual search, and AI-powered results. However, you need to describe those images properly. Alt text helps screen readers, search engines, and AI understand what your images show. Watch […]
Read: "Image SEO: How to optimize alt and title text"
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest content updates, the impact of AI on search visibility, and how to adapt to the evolving digital landscape. Watch the full recap on YouTube to dive deeper into […]
Read: "The September 2026 SEO Update by Yoast recap"
Whether you’re writing a new blog post or working on your product pages, chances are you’ll find yourself asking whether your page needs an image. The answer is always “Yes”. Images bring a page to life and contribute to your website’s SEO. Don’t worry; we’ll help you figure out where to find the right image […]
Read: "Image SEO: Optimizing images for search engines"
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s new tools for publishers, the impact of AI on search visibility, and how to adapt to the evolving digital landscape. Watch the full recap on YouTube to dive deeper […]
Read: "The August 2026 SEO Update by Yoast recap"
YMYL stands for “Your Money or Your Life.” Google holds these sites to a higher standard than other websites because the content can affect people’s finances, health, and safety. This matters because wrong information in these areas can harm real people. Google knows this. It evaluates YMYL content more strictly using its Quality Raters’ Guidelines […]
Read: "What are YMYL websites? How does Google evaluate these?"
Each month, we host the SEO update by Yoast covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s evolving stance on AI-driven search, publisher controls in the UK, and how to navigate visibility in an era where traditional SEO tactics are being reconsidered. Watch the full recap […]
Read: "The June 2026 SEO Update by Yoast recap"
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration from time to time. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write […]
Read: "How to get blog post ideas: Tips to find inspiration"
This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!
Read: "Build a blog that drives real results"
Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven changes, the impact of AI on content creation, and why simply publishing more content is no longer enough, and could even backfire. Read this recap for the highlights or […]
Read: "The May 2026 SEO Update by Yoast recap"
