Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Whenever we think of Googlebot, we see a cute, intelligent Wall-E-like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to its […]
Read: "What is Googlebot?"
For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light […]
Read: "Yoast SEO 5.8"
It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of […]
Read: "YoastCon 2017: 10 takeaways to improve your SEO"
Good day everyone! It’s the day after our SEO conference YoastCon and while we didn’t get much sleep last night, we’re still full of energy from the awesome day we – and hopefully every single visitor and our live stream audience – had. Here, we’re taking a peek at what happened yesterday. Somewhere next week, […]
Read: "YoastCon 2017: The day after"
We’ve just hit ‘publish’ on the next release of Yoast SEO. Yoast SEO 5.7 isn’t so much about killer new features, but more about ironing out some kinks to make sure we’re offering you the best possible experience with the plugin. In this release, among other things, we’re adding some new notifications and improvements to […]
Read: "Yoast SEO 5.7"
In these last few releases of Yoast SEO, we’ve been focusing heavily on internal linking. Linking your posts in a sensible manner helps build a solid site structure, which, in turn, makes your site easier to understand for both humans and machines. Yoast SEO 5.6 brings another new tool to help you find content to […]
Read: "Yoast SEO 5.6: The orphaned content filter"
We’ve got good news for site managers and site owners: Yoast SEO 5.5 now supports SEO roles. It’s no longer all or nothing for users of Yoast SEO because two new roles with several capabilities let you make more deliberate decisions about who has access to what SEO settings in the backend. By using a […]
Read: "Yoast SEO 5.5: Introducing SEO roles"
Snippet variables have become a staple of Yoast SEO. These variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, […]
Read: "Snippet variables in Yoast SEO"
Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in […]
Read: "5 questions: Alain Schlesser – WordPress Core Contributor"
“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of […]
Read: "5 questions: Roy Huiskes – Chapter42"
