Google Analytics archives

Recent Google Analytics articles

Google’s reversal on third-party cookies: what it means for you

24 July 2024 Carolyn Shelby

In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast …

Read: "Google’s reversal on third-party cookies: what it means for you"
Google’s reversal on third-party cookies: what it means for you





YouTube ranking: How to use analytics to optimize your video

23 August 2021 Phil Nottingham

If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. …

Read: "YouTube ranking: How to use analytics to optimize your video"
YouTube ranking: How to use analytics to optimize your video


Everyday website optimization: 6 tasks for your daily SEO routine

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Everyday website optimization: 6 tasks for your daily SEO routine

How to measure the success of your content SEO strategy?

9 March 2021 | 12 Comments Marieke van de Rakt

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of …

Read: "How to measure the success of your content SEO strategy?"
How to measure the success of your content SEO strategy?

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

Read: "An introduction to Microsoft Clarity"
An introduction to Microsoft Clarity