Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and …
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Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities …
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As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart abandonment? Shopping cart abandonment occurs …
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Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions …
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Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it with a team with many, …
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Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve …
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Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps …
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Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing and give you a few practical tips on how to get started. The four benefits of email …
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SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword …
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Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on …
Read: "How to write better blog posts for your Shopify store"