It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engines! It turns out you’ve accidentally set a post or …Read: "Help, I’ve accidentally noindexed a post. What to do?"
Crawl directives archives
Recent Crawl directives articles
Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their …Read: "WordPress robots.txt: Best-practice example for SEO"
Sometimes Google does announcements about new features and we go “huh, why did they do that?” This week we had one of those. Google introduced a new set of robots meta controls, that allows sites to limit the display of their snippets in the search results. There is a reason for that, but they buried …Read: "Robots meta changes for Google"
If you want to keep your page out of the search results, there are a number of things you can do. Most options aren’t hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. Or allows …Read: "How to keep your page out of the search results"
Why should you block your internal search result pages for Google? Well, how would you feel if you are in need of an answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal search …Read: "Block your site’s search result pages"
In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow (because they updated before our patch). This post serves both as a warning and an apology. We want to ask all of you to check whether your settings for the …Read: "Media / attachment URL: what to do with them?"
Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts …Read: "What are crawl errors?"
Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are. It’s good to know that Yoast SEO applies all these rules to every archive with pagination. Indicate that an …Read: "Pagination & SEO: best practices"
Quite some time ago, we made a few changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you …Read: "Closing a spider trap: fix crawl inefficiencies"
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …Read: "SEO for a new website: the very first things to do"