Crawl directives archives - Page 2 of 3

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, …

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix …

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt …

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, …

There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is …

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user …

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get …

Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? Here, we’ll discuss what the possibilities are and how this might be a better …

In 2015, Google Search Console already started to actively warn webmasters not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. In this post, we’ll explain why you shouldn’t block these specific files from Googlebot. Why you …