Yoast Basic SEO

Basic SEO training: long tail keywords

Basic SEO training: long tail keywords

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you will be more likely to convert, because chances are high you offer exactly what they’re looking for. As a bonus, if you combine your long tail keyword strategy with a great site structure you might even, eventually, start to rank for the more popular keywords as well!

Free course! Learn what makes your site rank with our SEO for beginners training »

Free SEO course: SEO for beginners Info

In this Basic SEO training video fragment Joost explains the difference between head and tail keywords:

Can’t watch the Basic SEO training video?

Read here what Joost says in this video about long tail keywords:

“We talk about two different types of keywords: the head and the tail. This picture probably illustrates it quite well and shows you why it’s important:

There’s a group of keywords that will have a lot of traffic. Think of words like ‘vacation’ or ‘honeymoon’. There will be loads and loads of people searching for that. But there’ll also be loads and loads of different companies that want to rank for that term. Honeymoon is probably one of the most expensive keywords, in terms of how many competitors there are in the entire travel industry.

There are long tail keywords that could actually be way better, something like ‘honeymoon south of the Netherlands’ (which is not something you’d want to do, trust me), but it’s a good example of what a long tail keyword looks like.

If you have a hotel, on the coast and you have a very nice honeymoon suite, then a long tail keyword you could attack could be: ‘honeymoon suite coast Netherlands’ and that could actually be a very worthwhile term, even though there are very few people searching for that.”

Keyword research and writing great content about those keywords is the very basis for optimizing your website. In our Basic SEO training, we’ll teach you how to do this, and more!

Read more: ‘Why focus on long tail keywords?’ »

9 Responses to Basic SEO training: long tail keywords

  1. Chandra Shekkar
    By Chandra Shekkar on 16 February, 2016

    Many people think that keyword research is no longer important. But that’s not true. In fact, research – particularly of long-tail keywords – can help you craft the kind of content that engages and inspires readers.

  2. Per
    By Per on 15 February, 2016

    Thanks for the great video, I have had trouble ranking on these long tail keywords, I will try some of this out and hope it will work for me.


  3. Neo Ni
    By Neo Ni on 11 February, 2016

    Short but very useful video, keep it up Joast!

  4. Mohammed
    By Mohammed on 10 February, 2016

    Thank You, very useful article.

  5. Vikash
    By Vikash on 9 February, 2016

    Hi Marieke ,
    A very Informative and useful article.
    SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. But how to know what content topics people want?
    Here Keyword Research plays a great role and Long tail keywords work well and has proved a successful strategy to get more traffic.
    I would recommend Semrush or Long tail pro for this purpose. I am using Semrush trial version for my blog http://www.freakabouthealth.com right now and getting great results.
    Overall, A very informative and nice article. Thank you for your time to share this with us.

    • Wireless Mac
      By Wireless Mac on 15 February, 2016

      very true and useful.. your site has to be based on authority for more of the search engine traffic and one way to do that is by providing your readers with quality content, not just content but expanding your categories… you can check out this post about 7 Killer WP mistakes to avoid as a wordpress blogger

      just checked out your blog and see u re using the new herald theme. nice.

  6. Plengchart
    By Plengchart on 9 February, 2016

    Long-tail marketing has been my most successful strategy, but its practice sometimes is not always easy.

    Challenging step would be keyword researching, I hired some guys to help me doing this kind of things and many times they came up with the competitive keywords which lower search volume, and I don’t think that will be effective for the long-term strategy.

    People would think that I don’t care if I go for the hard keywords for every post since I can optimize or backlinking those inner pages anyway.

    But I found it most efficient when we can find the equilibrium point between search volume and ranking difficulty. When those two factors met it always yield great result in bringing traffic with small effort.

  7. Deepak Gera
    By Deepak Gera on 9 February, 2016

    Nice post, Long tail keywords work great but it take time to research well and find those KW which have good volume with less competition. Based on the topic you choose to write it may take time in research.

  8. Ravi
    By Ravi on 8 February, 2016

    I agree. Targeting long tail keywords will bring less traffic but conversion rate would be high because specific keywords convert well.

    Great post.

Check out our must read articles about Analytics