Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn’s publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content.
But can you publish the same blog post on Pulse, as the one you posted on your own site? Or should you post an excerpt and link back to your site? Does Google consider content on Pulse as duplicate content? Joost will answer this question in this Ask Yoast.
Guy Andefors from Stockholm in Sweden emailed us the following question:
“Can we safely republish an entire blog post on Pulse or should we post an excerpt and link back to our site?”
Check out the video or read the answer below!
To be honest, if you post your own blog post first, make sure that it’s indexed in Google and then post it on Pulse with a link underneath the posting: “This post originally appeared on…” linking back to your blog post. If you do this, you should be okay.
- Optimize your site for the right keywords
- Never a dead link in your site again
- Previews for Twitter and Facebook
- Get suggestions for links as you write
Read more: DIY: Duplicate content check »