Hi there. My name is Camille and I work as a content specialist at Yoast. I'm part of the Search team and my main focus is writing useful content for our SEO blog. Content that will help you on your SEO adventure, regardless of where you are!
My love for content started at a young age when I discovered books. Novels, fantasy series, classics, biographies, and the occasional comic book. They all create their own little world you can dive into whenever you feel like it. But our world has lots of stories to tell as well. That’s why, after a few years of working in online marketing, I decided to focus on content marketing.
I have a Bachelor’s degree in Communication & Multimedia Design and a Master’s degree in Media & Influence. Besides my interest in media, I also enjoy being outdoors. Taking long walks, swimming, or going to a music festival with friends to wind down and recharge my batteries. I live in the lovely town of Elst with my fiancé Nico, our son Sam and our cat Nami.
In the last few years, we have seen loads of exciting developments in AI. New tools are popping up left and right, helping with a wide range of tasks. AI is finding its place in every market, from writing to keyword research to fact-checking. The rise of this phenomenon is undeniable. Let’s explore a few […]
Read: "12 AI tools that will elevate your SEO game"
When you work on your site’s SEO, reflecting on those efforts should be part of your ongoing strategy. Whether it’s for a client, your manager, or your team, creating an SEO report is the best way to do so. This helps you justify your efforts, keep track of performance and figure out what needs to […]
Read: "The beginner’s guide to SEO reporting"
Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase website traffic over time? Luckily, there are loads of tools that can help you. Let’s get you started with the right one for your […]
Read: "How to track website traffic: how many people are visiting your site?"
On April 15th, 2025, WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of your website. It also comes with features that improve performance and enhance security for users and developers. Let’s dive into a few of the highlights in this latest release. The […]
Read: "WordPress 6.8: The highlights you should know about"
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content and how you can make sure it hits the mark. It will require some creative […]
Read: "7 tips to write good, high-quality content"
Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]
Read: "Transition words: why and how to use them"
Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to build your brand and get people on your […]
Read: "What is SEO (Search Engine Optimization)?"
WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you more control over the look of your website, peace of mind when auto-updating plugins, and introduce you to some improved workflows. Here’s a sneak peek into the key highlights of this release. Page previews in […]
Read: "WordPress 6.6: The 6 highlights in this release!"
There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it does want to change your […]
Read: "Is OSO, organic search optimization, the new SEO?"
At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your rankings. However, we rarely talk about how search engines like Google read and […]
Read: "How does Google understand text?"
