Holistic SEO archives

There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it does want to change your …

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. …

SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local …

A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained?  What …

Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power of SEO! And make you fall in love with your website all over again. Because …

SEO is all about creating a great experience for the people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should! They …

SEO isn’t just a trick. Sure, tricks might get you ranked quickly, but they usually don’t work in the long run. In fact, they might even backfire. If you want to permanently rank well in Google, you need an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, …

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, …

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview …

People often ask us: What makes a good website? Unfortunately, there isn’t an easy, one-size-fits-all answer. As with many things SEO, the answer is: it depends. What kind of site do you have, and what do you want to achieve? Who do you want to target? There are, however, a few best practices that help …