This site is based on WordPress, and customizing and SEO-ing it is a constant process, so we blog about that quite often. After all, good SEO on this blog makes for lots of visitors, which is exactly what we want of course.

We write about our WordPress plugins, WordPress updates in general and how to optimize your WordPress site.

WordPress Stats Infographic

16 April 2012 by Joost de Valk » - 57 Comments

My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you »

Category: WordPress

SEO Campixx 2012

15 March 2012 by Joost de Valk » - 5 Comments

SEO Campixx 2012

I spoke at SEO Campixx 2012 in Berlin last weekend. It was an awesome conference and I met up with loads of good friends. During that time I was interviewed and my presentation was recorded, so I’ll let you view both below: My presentation on how to use my WordPress SEO plugin (warning, I was a bit groggy »

Category: WordPress

WordPress SEO Webinar with SEO Braintrust

7 March 2012 by Joost de Valk » - 32 Comments

WordPress SEO

Last week I did a webinar with SEO Braintrust, which was incredibly fun. So much fun in fact that I have asked Andrea Warner, who hosted that webinar, to help me with setting up a paid webinar series around WordPress SEO, going into the subject matter even more deeply. More news on that will be »

Category: WordPress

Why some WordPress Themes hurt your SEO.

7 March 2012 by Joost de Valk » - 59 Comments

Once again, I want to tell you to not blindly trust theme authors when they say their theme is SEO friendly. “SEO friendly” is just a label they put on their theme and since most of their customers don’t know what to look for to see if it’s actually true, yet know that it’s important, »

Category: WordPress

Changing the look of your Search Result Pages

22 February 2012 by Joost de Valk » - 20 Comments

I love Google, I seriously do. What I don’t like too much is them adding more and more fluff to my search result pages (or SERPs) that I really don’t want or need. Most of us know about their new Terms of Service now, right? No reason to show me that box all the bloody »

Category: WordPress

WordPress robots.txt Example

10 February 2012 by Joost de Valk » - 36 Comments

WordPress Robots.txt suggestions by Yoast

This post is outdated and while it might still be good reading, you can read our latest advice on WordPress robots.txt files here. Robots.txt is a way to tell a search engine which pages it’s allowed to spider, to “see”, and which pages it cannot “see”. Because of that, robots.txt differs from meta name=”robots” tags, »

Category: WordPress

Use Gravity Forms to submit custom post types

6 February 2012 by Joost de Valk » - 33 Comments

Post fields in Gravity Forms

In my previous post I explained how I used the Types plugin to create a new custom post type. That custom post type will be used to display a table of supported themes for my WordPress SEO plugin, and is therefor called wpseo-theme. Now the trick here is that I want users to be able »

Category: WordPress

Types WordPress plugin – Easy Custom Post Types

2 February 2012 by Joost de Valk » - 35 Comments


I’ve long wanted to create a database of themes that support my SEO plugin and never came up with a manageable way of doing that. When my buddy Amir from WPML emailed me about their two new plugins, Types and Views, it took me a while to grasp what they did. Turns out I’m daft »

Category: WordPress

On WordPress Dashboard Widgets

25 January 2012 by Joost de Valk » - 31 Comments

I was one of the first plugin developers to add a dashboard widget to your dashboard when you installed one of my plugins. I’m hoping people will follow me in doing the reverse as well. While it generates traffic, it doesn’t generate sales. Let me show you. When I added mine, in the beginning, it »

Category: WordPress

WordPress SEO Plugin Theme Integration Guide

1 January 2012 by Joost de Valk » - 43 Comments

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own »

Category: WordPress

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