Busting some SEO myths

Short note: A fellow Dutch SEO, Wiep, has done a nice post busting some SEO myths, worth checking out!

The results:

  1. Google indexes a website if you add a Google Analytics code. Busted!
  2. Google indexes a website if you use Google AdWords. Busted!
  3. Google indexes a website if you add Google AdSense. Busted!
  4. Google indexes a page that can only be reached through nofollow links. Busted!
  5. Google indexes a page that is excluded by robots.txt. Plausible!?!

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11 Responses

  1. Peter van der GraafBy Peter van der Graaf on 8 August, 2007

    I’ve seen it on Wiep.net, but I don’t really agree. I’ve seen plenty of proof for number 4. It just isn’t true for every case as for wieps example.

  2. Joost de ValkBy Joost de Valk on 8 August, 2007

    Ehm Peter: that has recently been fixed, as in 2 weeks ago or so, so I think 4 is actually true now…

  3. Peter van der GraafBy Peter van der Graaf on 8 August, 2007

    Ok if you say so! I have no use for it as a SEO tactic, but when I do I’ll retest it.

  4. Joost de ValkBy Joost de Valk on 8 August, 2007
  5. John HackingBy John Hacking on 9 August, 2007

    I’ve seen no. 2 to be true a few times. I’ve also noted that Google will index a blog post on a new blog site within 15 minutes. I suspect the RSS feed goes straight into the database tables.

    Do a search on “blue nike sneakers”. That term was ranking number 1 within 15 minutes of me posting it on a brand new blog on a brand new domain within 15 minutes. Spooky !

  6. Ruud KokBy Ruud Kok on 9 August, 2007

    @John, fast indexing is really usual for blogs at least. check matt cuts post on his blog: http://www.mattcutts.com/blog/minty-fresh-indexing/

  7. Joost de ValkBy Joost de Valk on 9 August, 2007

    @John: I’m guessing the Google sitemaps you use at /sitemap.xml work as well :P

  8. PocketSEOBy PocketSEO on 16 August, 2007

    Google definitely does not always obey rel=nofollow. Lately I’ve had blocked pages indexed and cached from a new site. The indexed pages had been blocked with robots.txt from the site’s launch.

  9. PocketSEOBy PocketSEO on 16 August, 2007

    Sorry, I mean that they do not always obey robots.txt (not rel=nofollow)

  10. Joe BeccaloriBy Joe Beccalori on 31 August, 2007

    Can you share some more specific details of your study? Were these tested in isolation? Were they tested for highly competitive keywords?

    I don’t doubt it’s true, as Google has always been above-board at separating ranking from sponsored links as inherent in their business model. Just curious as to how you tested, especially since you soft-reference Mythbusters, one of my favorite shows.

    Best,
    Joe Beccalori
    SEO Blog blog.beccalori.com

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