Busting some SEO myths

Short note: A fellow Dutch SEO, Wiep, has done a nice post busting some SEO myths, worth checking out!

The results:

  1. Google indexes a website if you add a Google Analytics code. Busted!
  2. Google indexes a website if you use Google AdWords. Busted!
  3. Google indexes a website if you add Google AdSense. Busted!
  4. Google indexes a page that can only be reached through nofollow links. Busted!
  5. Google indexes a page that is excluded by robots.txt. Plausible!?!



11 Responses

  1. Peter van der Graaf
    By Peter van der Graaf on 8 August, 2007

    I’ve seen it on Wiep.net, but I don’t really agree. I’ve seen plenty of proof for number 4. It just isn’t true for every case as for wieps example.

  2. Joost de Valk
    By Joost de Valk on 8 August, 2007

    Ehm Peter: that has recently been fixed, as in 2 weeks ago or so, so I think 4 is actually true now…

  3. Peter van der Graaf
    By Peter van der Graaf on 8 August, 2007

    Ok if you say so! I have no use for it as a SEO tactic, but when I do I’ll retest it.

  4. John Hacking
    By John Hacking on 9 August, 2007

    I’ve seen no. 2 to be true a few times. I’ve also noted that Google will index a blog post on a new blog site within 15 minutes. I suspect the RSS feed goes straight into the database tables.

    Do a search on “blue nike sneakers”. That term was ranking number 1 within 15 minutes of me posting it on a brand new blog on a brand new domain within 15 minutes. Spooky !

  5. Ruud Kok
    By Ruud Kok on 9 August, 2007

    @John, fast indexing is really usual for blogs at least. check matt cuts post on his blog: http://www.mattcutts.com/blog/minty-fresh-indexing/

  6. Joost de Valk
    By Joost de Valk on 9 August, 2007

    @John: I’m guessing the Google sitemaps you use at /sitemap.xml work as well :P

  7. PocketSEO
    By PocketSEO on 16 August, 2007

    Google definitely does not always obey rel=nofollow. Lately I’ve had blocked pages indexed and cached from a new site. The indexed pages had been blocked with robots.txt from the site’s launch.

  8. PocketSEO
    By PocketSEO on 16 August, 2007

    Sorry, I mean that they do not always obey robots.txt (not rel=nofollow)

  9. Joe Beccalori
    By Joe Beccalori on 31 August, 2007

    Can you share some more specific details of your study? Were these tested in isolation? Were they tested for highly competitive keywords?

    I don’t doubt it’s true, as Google has always been above-board at separating ranking from sponsored links as inherent in their business model. Just curious as to how you tested, especially since you soft-reference Mythbusters, one of my favorite shows.

    Best,
    Joe Beccalori
    SEO Blog blog.beccalori.com