Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in one book, you should buy our Content SEO eBook!

Content SEO

Must read articles about Content SEO

  • SEO copywriting: the ultimate guide

    SEO copywriting: the ultimate guide »

    SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

  • Keyword research for SEO: the ultimate guide

    Keyword research for SEO: the ultimate guide »

    The first step in every content SEO strategy should be executing keyword research. In this ultimate guide on keyword research we'll teach you just how to do that. We'll tell you about the importance of keyword research and give practical tips on how to execute your keyword research properly.

  • Blogging: the ultimate guide

    Blogging: the ultimate guide »

    This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!

  • The ultimate guide to content SEO

    The ultimate guide to content SEO »

    This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!


How to add focus to your text with Yoast SEO Insights

16 February 2018 by Edwin Toonen - 3 Comments

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide …

Read: "How to add focus to your text with Yoast SEO Insights"

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 2 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

Read: "Ask Yoast: How to avoid competing with your own pages"
ask yoast: avoid competing with your own pages



How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt - 15 Comments

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …

Read: "How to measure the success of your content SEO strategy?"
measure the success of your content seo strategy

How to create SEO-friendly copy in a foreign language

8 February 2018 by Marieke van de Rakt - 9 Comments

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

Read: "How to create SEO-friendly copy in a foreign language"
Copywriting in a foreign language

Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

Read: "Ask Yoast case study: Appealing content for a real estate site"
optimizing your real estate site case

SEO copywriting for multilingual and multi-regional sites

7 February 2018 by Jesse van de Hulsbeek - 12 Comments

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

Read: "SEO copywriting for multilingual and multi-regional sites"
keyword research for ecommerce

New online SEO training: Multilingual SEO

7 February 2018 by Jesse van de Hulsbeek - 4 Comments

Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but …

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Multilingual SEO training

What’s the difference between an H1 heading and the SEO title?

5 February 2018 by Marieke van de Rakt - 19 Comments

Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading …

Read: "What’s the difference between an H1 heading and the SEO title?"
difference between H1 and SEO title


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