Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!

Content SEO

Must read articles about Content SEO


How to build an FAQ page with Gutenberg and Yoast SEO

20 September 2018 by Edwin Toonen - 7 Comments

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

Read: "How to build an FAQ page with Gutenberg and Yoast SEO"
Category pages

Yoast Academy: Teach yourself SEO

18 September 2018 by Jesse van de Hulsbeek - 8 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

Read: "Yoast Academy: Teach yourself SEO"
Yoast Academy

Blog post images: Why use them and where to get them

13 September 2018 by Caroline Geven - 37 Comments

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog …

Read: "Blog post images: Why use them and where to get them"
Caroline's Corner

First things first: writing content with the inverted pyramid style

7 September 2018 by Edwin Toonen - 33 Comments

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. Don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types …

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The inverted pyramid

Ask Yoast: How to use video testimonials?

7 September 2018 by Joost de Valk - 2 Comments

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

Read: "Ask Yoast: How to use video testimonials?"


7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

Read: "7 keyword research mistakes you should avoid"
avoid these keyword research mistakes


Google’s Medic update, and how to deal with it

22 August 2018 by Joost de Valk - 20 Comments

In the week of August 1st Google rolled out a “broad core algorithm update.” We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the end, this is pretty much a zero-sum game. We’ve …

Read: "Google’s Medic update, and how to deal with it"
Dealing with Google updates

Ask Yoast: Workaround to create category page

17 August 2018 by Joost de Valk - 5 Comments

It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates …

Read: "Ask Yoast: Workaround to create category page"


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