Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in one book, you should buy our Content SEO eBook!

Must read articles about Content SEO

The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 27 Comments

ultimate guide content seo

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses all the aspects that have »

Category: Content SEO
Tag:

Ask Yoast case study: SEO for a fashion business

14 November 2017 by Michelle Foolen » - 8 Comments

Ask Yoast Case study SEO fashion business

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of »

Categories: Content SEO, Technical SEO
Tags: , ,

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 10 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
Tags: , ,

YoastCon 2017: 10 takeaways to improve your SEO

9 November 2017 by Edwin Toonen » - 10 Comments

It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of »

Category: Content SEO
Tags: ,

Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO
Tag:

How’s your English?

6 November 2017 by Marieke van de Rakt » - 8 Comments

Content analysis in the Yoast SEO plugin

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at »

Category: Content SEO
Tag:

High-speed keyword research

30 October 2017 by Marieke van de Rakt » - 20 Comments

High speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should »

Category: Content SEO
Tag:

How to get featured snippets

26 October 2017 by Edwin Toonen » - 10 Comments

what is structured data and schema.org

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a »

Category: Content SEO
Tags: ,

How to create SEO-friendly copy in a foreign language

23 October 2017 by Marieke van de Rakt » - 25 Comments

Copywriting in a foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
Tags: , ,

Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans » - 23 Comments

Create a website with SEO in mind: Content optimization

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both »

Category: Content SEO
Tags: ,