Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in one book, you should buy our Content SEO eBook!

Must read articles about Content SEO

Yoast internal linking: the making of

19 January 2017 by Irene Strikkers »

internal linking tool

A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited »

Categories: Content SEO, WordPress
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SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 5 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 1 Comment

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 18 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
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Ask Yoast: importance of keyword strategy

9 January 2017 by Joost de Valk » - 3 Comments

Ask Yoast AMP for small business owners

Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword »

Category: Content SEO
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Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Category: Content SEO
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Ask Yoast: change URLs when relaunching website?

16 December 2016 by Joost de Valk » - 4 Comments

Ask Yoast major SEO update

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. »

Categories: Content SEO, Technical SEO
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Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
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Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt » - 6 Comments

use the yoast internal linking tool

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure »

Categories: Content SEO, WordPress
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