Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in one book, you should buy our Content SEO eBook!

Must read articles about Content SEO

SEO copywriting for multilingual and multi-regional sites

19 September 2017 by Jesse van de Hulsbeek » - 2 Comments

keyword research for ecommerce

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
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How to choose keywords that’ll attract traffic

18 September 2017 by Marieke van de Rakt » - 1 Comment

How to choose keywords that'll attract traffic

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose »

Category: Content SEO
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Optimizing your website menu for SEO

13 September 2017 by Michiel Heijmans » - 4 Comments

optimizing your site's menu

In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new »

Categories: Content SEO, User eXperience (UX)
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How to become an SEO expert

12 September 2017 by Marieke van de Rakt » - 4 Comments

how to become an SEO expert

Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert »

Categories: Content SEO, Technical SEO
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How to prepare for voice search

9 September 2017 by Edwin Toonen » - 1 Comment

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
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Ranking your local business part 7: Social Signals

7 September 2017 by David Mihm » - 2 Comments

Ranking your local business part 7: Social Signals

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas »

Categories: Content SEO, Social Media
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Ranking your local business part 6: The impact of reviews

31 August 2017 by David Mihm » - 3 Comments

Ranking local business part 6

This is the sixth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas »

Category: Content SEO
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Ranking your local business part 5: Citations for local search

24 August 2017 by David Mihm » - 15 Comments

local seo citations

This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for »

Category: Content SEO
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Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen » - 6 Comments

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ranking your local business part 4: Inbound links

17 August 2017 by David Mihm » - 11 Comments

Local SEO inbound link building

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another »

Category: Content SEO
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