Content SEO archives

Ask Yoast: Publish date on updated articles

16 March 2018 by Joost de Valk - 33 Comments

Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that …

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category and tag pages

SEO basics: What is a keyword?

15 March 2018 by Annelieke van den Berg - 18 Comments

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is …

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what is a keyword

Caroline’s Corner: Why should a blogger focus on SEO?

8 March 2018 by Caroline Geven - 30 Comments

Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with …

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Caroline's Corner

Yoast SEO: don’t just set it and forget it!

5 March 2018 by Marieke van de Rakt - 15 Comments

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

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what should you do yourself

Ask Yoast: Using your keyword in the alt text box

2 March 2018 by Joost de Valk - 22 Comments

At Yoast, we firmly believe that websites should be usable by everyone, including people with a visual impairment. The alt textbox plays an important part in this, as it clarifies the content of an image. Visitors of your site that use a screen reader can listen to the alt text read aloud, to better understand …

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Ask Yoast: technical SEO

SEO basics: What is thin content?

1 March 2018 by Michelle Foolen - 31 Comments

At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

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what is thin content

Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt - 16 Comments

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what …

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site structure for SEO

How to add focus to your text with Yoast SEO Insights

16 February 2018 by Edwin Toonen - 17 Comments

Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide …

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