Content SEO archives

SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 28 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
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Ask Yoast: noindex posts that need an update?

13 March 2017 by Joost de Valk »

location of my host

If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you »

Categories: Content SEO, Technical SEO
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Does readability rank?

does readability rank

Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages »

Category: Content SEO
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Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans » - 13 Comments

local SEO ranking factors

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are »

Categories: Content SEO, Social Media, Technical SEO
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Ask Yoast: do off-topic comments hurt SEO?

27 February 2017 by Joost de Valk » - 4 Comments

Ask Yoast off-topic comments

If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast we’ll »

Category: Content SEO
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Ask Yoast: duplicate content issues on my shop?

22 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast category and product pages duplicate content issues

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate »

Categories: Content SEO, eCommerce, Technical SEO
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SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt » - 6 Comments

copywriting for seo and sales

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your »

Categories: Content SEO, eCommerce
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Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have »

Category: Content SEO
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Is my website over-optimized?

9 February 2017 by Marieke van de Rakt » - 10 Comments

Website over-optimized

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, »

Category: Content SEO
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My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt » - 14 Comments

post ranks no traffic

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to »

Category: Content SEO
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