The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in Yoast SEO Premium.
Keyword stuffing is not a great SEO strategy. You’ll be hit by Google Panda (or another update) in no time. Optimizing your text for specific keywords however, is something you definitely can do! This is the reason we have our focus keyword functionality in Yoast SEO. If you go to far though, over-optimization is around the corner. Over-optimization can be seriously dangerous, which is why our Yoast SEO plugin has some safeguards (in the form of red bullets) of doing so.
Keyword density check is much stricter now
Google prefers nice, readable texts. Your text should be well structured and attractively written. Texts with a high keyword density do not read nicely. They are, in fact, terrible to read! Instead of using your focus keyword over and over, you should use synonyms if possible. Google actually recognizes synonyms to keywords now. With Google’s ability to recognize synonyms, optimizing for a single focus keyword becomes more and more silly.