Google Penguin

First announced on April 24th, 2012, Google Penguin is a codename for a Google algorithm update aimed at reducing the impact of low quality links to websites. Sites that are deemed to have gamed the search results, by buying or otherwise nefariously acquiring links, can receive penalties when a Penguin update runs that can take away large chunks of their search traffic.

Because Google Penguin doesn’t run continuously (yet), if you’ve been hit by Google Penguin you have to wait for it to run again before your site can be “redeemed”.

Like its sibling Google Panda, Google Penguin has run with intervals of several months up to almost a year, but when it’s run its impact is often huge, causing major changes in the search results.

Google Penguin

Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk - 9 Comments

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much …

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Joost's SEO recap

Another weekend, another Google update

19 January 2016 by Joost de Valk - 18 Comments

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last …

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Google updated its Google Webmaster Guidelines

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk - 8 Comments

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …

Read: "Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!"
Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk - 23 Comments

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

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Core_algorithm_Google_

Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk - 28 Comments

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …

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Link building what not to do

Weekly SEO recap: Googlebot: Apples to…

4 December 2015 by Joost de Valk - 1 Comment

A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, …

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Joost's weekly SEO Recap

Weekly SEO Recap: AMPing up to SSL all the Penguins

27 November 2015 by Joost de Valk - 4 Comments

This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a …

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Joost's Weekly SEO Recap

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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link building don'ts

Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk - 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

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Joost's Weekly SEO Recap


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