As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …Read: "Ask Yoast: Disavow backlinks from shady sites?"
First announced on April 24th, 2012, Google Penguin is a codename for a Google algorithm update aimed at reducing the impact of low quality links to websites. Sites that are deemed to have gamed the search results, by buying or otherwise nefariously acquiring links, can receive penalties when a Penguin update runs that can take away large chunks of their search traffic.
Because Google Penguin doesn’t run continuously (yet), if you’ve been hit by Google Penguin you have to wait for it to run again before your site can be “redeemed”.
Like its sibling Google Panda, Google Penguin has run with intervals of several months up to almost a year, but when it’s run its impact is often huge, causing major changes in the search results.
Recent Google Penguin articles
Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can lose almost all of their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links …Read: "Clean up your bad backlinks"
This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much …Read: "Google updates galore"
Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last …Read: "Another weekend, another Google update"
This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …Read: "It’s not Panda, not Penguin, it’s… Brands!"
Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …Read: "Google core algorithm update: brand terms"
We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …Read: "Google update: Real time Penguin? Or something else?"
A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, …Read: "Googlebot: Apples to…"
This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a …Read: "AMPing up to SSL all the Penguins"
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …Read: "Link building: what not to do?"