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Ask Yoast Fix website or start new one

Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast, we’ll dive into this frequent dilemma.

We’ll do so by discussing the following question, sent to us by Roc Krivec:

“I have a blog with 1K+ blog posts. I cannot update, nor improve these posts and I don’t dare to delete them. Some posts still rank quite good. The site is generating very little revenue and a lot of posts are of poor quality. Should I try to fix this website or start all over again with a new (high quality) website.”

Watch the video to get an answer to this question or read the transcript below!


Fix old site or start a new one?

“Well, I would never start all over again, even if you have over 1K posts and you think most of them are really bad. Just delete all the bad ones. Just delete them, do nothing else. You can either choose to 410 them or to 301 them to the homepage. Both are in this case a valid choice. But keep the good ones, and at that point start producing high-quality content. Even if you’re only left with 20 or 30 good posts after you’ve deleted all the other stuff. You’d still have more than what you would have when you’d start fresh. So, don’t start over. Just fix it up. Remove all the old stuff and then keep on going. Good luck!”


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7 Responses to Ask Yoast: Fix website or start new one

  1. iranserver
    iranserver  • 3 years ago

    thanks . css fixed

  2. vivek
    vivek  • 3 years ago

    Good Post at right time, I would like to change my content and design of my website, so shall I work on my content first or designing the website.. could you please suggest me..

  3. Nathan Payne
    Nathan Payne  • 3 years ago

    Had to do this plenty of times in the past. Starting again is torture!

    I would prefer to spend the time going through the content that is there and deleting anything of poor quality.

    After that draw a line in the sand and ensure you produce high quality content or even rewrite the poor quality content so its better!

  4. Adeel Sami
    Adeel Sami  • 3 years ago

    Hey, Joost!

    I did it once.

    I had over (not much) 50 posts and all deleted them to avoid getting started once again with the new domain and new site.

    Yes, it was a headache after the deletion of the entire database and everything but it was worth doing it as I wanted to change my core topic to just one from multiples.

    So, that’s the best advice I listened to! :)

    ~ Adeel

  5. Jeremy of ZrysMedia
    Jeremy of ZrysMedia  • 3 years ago

    Great advice, I’ve been a part of the scenario described many times. A comprehensive audit of your website using various tools like ahrefs, google analytics, screaming frog, semrush and many others can show what pages are getting strong authoritative link backs, getting great traffic and more then you can delete pages that do not meet a certain threshold of relevancy you set.

    @Joe Crivello: You can switch from Joomla to WordPress, just make sure you keep your URLs the same and properly utilize your .htaccess file to do redirects when needed. You can use Screaming Frog and other tools to generate a list of all your website URLs and follow the advice above to use tools to audit your website and see which pages you can do without.

  6. The SEO Doctors
    The SEO Doctors  • 3 years ago

    Hey Joost,

    Nice little tidbit. We really enjoyed it over here. I’m assuming this is true because of the seniority of the website/blog posts in the index?

    By the way, do you mind if we link to this article?

  7. Joe Crivello
    Joe Crivello  • 3 years ago

    Joost, thank you for the article. I have a question that is related to this article. I have a mold mitigation service site that was built on Joomla about 5 years ago and ranks number 1 for many keywords. I have not touched this site in over 3 years and it still ranks locally. I don’t know how to use joomla and want to transfer the site to wordpress. Can I transfer the site as long as I use the same URL’s?