If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between transition words and SEO.
What are transition words?
Transition words are words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides that’. Using transition words well makes your text much more readable, as these words give direction to your readers. Using them is like pouring cement between your sentences: the relation between two sentences becomes apparent by the use of transition words. They send a signal to your readers that something is coming up, and prepare them for the next sentence.
Using transition words to create readable text is just one aspect of SEO copywriting. If you want to master all facets, take a look at our SEO copywriting training.
If you’re summarizing a discourse, you probably use words like first, second, third, etc. Your readers will understand you’re summing up things if you use these words. If you want to compare certain matters, you could use words like same, less, rather, while or either. And if you want to conclude your story, you might use words as hence, consequently or therefore.
Table 1: Examples of transition words
|Relation||Example of transition words|
|Enumeration||first of all, also, another, furthermore, finally|
|Cause||because, so, due to, for the reason that|
|Comparison/contrast||similarly, likewise, rather, while, in contrast|
|Conclusion||as a result, hence, consequently, therefore|
|Fuzzy signals||seems like, maybe, probably, almost|
|Emphasis||above all, most noteworthy, certainly, even more|
Using transition words probably is something you’ll do automatically. Everybody uses them. You just need these words to tell your story. However, we noticed that lots of people don’t use enough transition words in their copy. That’ll make a text hard to read, especially if your audience is reading from a screen, which is hard anyway. That’s why we inserted the transition words check into our readability analysis.
Importance of transition words for SEO
So what’s the connection between transition words and SEO? Using more transition words in your copy won’t make your article reach a higher position in the search engines directly. It isn’t that simple. So, sorry about that. That being said, transition words do contribute to SEO in the long run, because they improve the readability and the structure of a text.
Transition words are of great significance for the readability of your text. If you use sufficient transition words, your text will become easier to read. And readability affects your SEO! Read all about that in our post about ranking and readability.
Transition words play a crucial role in structuring your text. This leads to a better understanding of your text by your readers. Well-structured text helps to attract readers to your blog and contributes to SEO! Read more about that in our post about ranking and text structure.
You should write original articles: content that people actually like to read! And, on top of that, write readable articles! Always make sure that your articles are nice and easy to read. That’s why transition words are important: to make sure that your articles are a great read. When you’ve managed to do that, start optimizing your post to make it findable as well, without making any concessions to either the originality of your content, or the readability of your post. Good luck!
Read more: SEO copywriting: the ultimate guide »