WooCommerce archives

Recent WooCommerce articles

How to choose a focus keyphrase for product descriptions and categories

22 June 2022 | Edwin Toonen

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

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How to choose a focus keyphrase for product descriptions and categories

How to add global identifiers on variable products with WooCommerce SEO

14 June 2022 | Edwin Toonen

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …

Read: "How to add global identifiers on variable products with WooCommerce SEO"
How to add global identifiers on variable products with WooCommerce SEO

Yoast SEO 19.1 & Premium 18.7: More crawl settings

14 June 2022 | 3 Comments | Edwin Toonen

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …

Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
Yoast SEO 19.1 & Premium 18.7: More crawl settings

Picking an ecommerce platform: WooCommerce or Shopify?

22 December 2021 | 4 Comments | Edwin Toonen

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. …

Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Picking an ecommerce platform: WooCommerce or Shopify?

Product page SEO: 5 things to improve

26 October 2021 | 5 Comments | Edwin Toonen

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why …

Read: "Product page SEO: 5 things to improve"
Product page SEO: 5 things to improve

Write great product descriptions with WooCommerce SEO

14 September 2021 | 2 Comments | Edwin Toonen

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do …

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Write great product descriptions with WooCommerce SEO

WooCommerce SEO 14.4: a product-specific SEO analysis

7 September 2021 | 4 Comments | Edwin Toonen

WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the …

Read: "WooCommerce SEO 14.4: a product-specific SEO analysis"
WooCommerce SEO 14.4: a product-specific SEO analysis

Yoast SEO 17.1: an update on page titles

7 September 2021 | 6 Comments | Edwin Toonen

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that …

Read: "Yoast SEO 17.1: an update on page titles"
Yoast SEO 17.1: an update on page titles


SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

1 July 2021 | 2 Comments | Edwin Toonen

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. …

Read: "SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more"
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more