WooCommerce archives

Recent WooCommerce articles

Use generative AI to make products stand out in search

30 November 2023 | 1 Comment Edwin Toonen

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself …

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Use generative AI to make products stand out in search

Black Friday & holiday season SEO 2023: 7 tips to start preparing!

19 September 2023 Edwin Toonen

The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! …

Read: "Black Friday & holiday season SEO 2023: 7 tips to start preparing!"
Black Friday & holiday season SEO 2023: 7 tips to start preparing!

Product page SEO: 5 things to improve

4 September 2023 Edwin Toonen

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious …

Read: "Product page SEO: 5 things to improve"
Product page SEO: 5 things to improve

Product identifiers like SKU and GTIN are essential for ecommerce SEO

20 September 2022 Edwin Toonen

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you …

Read: "Product identifiers like SKU and GTIN are essential for ecommerce SEO"
Product identifiers like SKU and GTIN are essential for ecommerce SEO

New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check

20 September 2022 Edwin Toonen

Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. …

Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check

How to choose a focus keyphrase for product descriptions

22 June 2022 Edwin Toonen

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

Read: "How to choose a focus keyphrase for product descriptions"
How to choose a focus keyphrase for product descriptions

Global identifiers on variable products with WooCommerce SEO

14 June 2022 Edwin Toonen

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …

Read: "Global identifiers on variable products with WooCommerce SEO"
Global identifiers on variable products with WooCommerce SEO

Yoast SEO 19.1 & Premium 18.7: More crawl settings

14 June 2022 | 3 Comments Edwin Toonen

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …

Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
Yoast SEO 19.1 & Premium 18.7: More crawl settings

Picking an ecommerce platform: WooCommerce or Shopify?

22 December 2021 | 4 Comments Edwin Toonen

Nowadays, building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will be between the two market leaders: Shopify and WooCommerce. Although both ecommerce platforms have a comparable feature set, they have a different philosophy. …

Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Picking an ecommerce platform: WooCommerce or Shopify?

Write great product descriptions with WooCommerce SEO

14 September 2021 | 2 Comments Edwin Toonen

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do …

Read: "Write great product descriptions with WooCommerce SEO"
Write great product descriptions with WooCommerce SEO