hreflang: the ultimate guide
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.
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Multilingual SEO archives
Recent Multilingual SEO articles
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …
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The readability checks in Yoast SEO: a closer look with our linguists
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …
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International sites: the best domain structure for SEO
Making your website rank high can be a challenge. But making your international sites rank high can be an even bigger challenge. There are just a lot more things you have to do for multilingual SEO. For example, you have to create content for different markets, set up sites for those markets and implement hreflang. Also, there …
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How to create SEO-friendly copy in a foreign language
If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …
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SEO copywriting for multilingual and multi-regional sites
False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …
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Metadata and SEO part 3: social, internationalization and more
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …
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