You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? How do you write an awesome meta description? …Read: "How to use Yoast SEO to write an awesome meta description"
At Yoast, we believe in sharing our knowledge! That’s why we write a lot of ‘How to’ guides that help you optimize your blog and website. DIY SEO: with a little help from these practical guides!