How to

At Yoast, we believe in sharing our knowledge! That’s why we write a lot of ‘How to’ guides that help you optimize your blog and website. DIY SEO: with a little help from these practical guides!


How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 17 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
Tags: ,

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 17 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
Tags: , ,

How to change your WordPress permalink structure

17 November 2016 by Joost de Valk » - 22 Comments

At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites »

Category: WordPress
Tags: , ,

How to reduce HTTP requests to speed up your WordPress site

4 November 2016 by Jimmy Comack » - 24 Comments

Reduce http requests

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP »

Category: WordPress
Tags: , , ,

How to get Google to crawl your site faster

26 October 2016 by Joost de Valk » - 5 Comments

google crawl speed

A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to »

Category: Technical SEO
Tags: ,

How to create the right meta description

30 August 2016 by Michiel Heijmans »

How to create the right meta description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do? The meta »

Category: Content SEO
Tags: ,

Planning your website like your holiday

14 July 2016 by Michiel Heijmans » - 7 Comments

website planning

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. In this post, I’ll explain the process of planning a (new) website from scratch. And make that process clear by »

Category: WordPress
Tags: ,

7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans »

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: Usability & Conversion
Tags: , ,

Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, Usability & Conversion
Tags: ,

How to choose the perfect focus keyword

3 May 2016 by Joost de Valk » - 29 Comments

start keyword research case study

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the »

Category: Content SEO
Tags: ,