Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. This post gives you five top tips on how to improve the readability of your articles. And to help …Read: "5 tips for writing readable blog posts"
At Yoast, we believe in sharing our knowledge! That’s why we write a lot of ‘How to’ guides that help you optimize your blog and website. DIY SEO: with a little help from these practical guides!
Must read articles about How to
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …Read: "The 6 most common SEO mistakes and how to avoid them"
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …Read: "How to build an FAQ page with Gutenberg and Yoast SEO"
In our previous post on how to theme our HowTo content block for Gutenberg, I explained the HTML structure of the block. I walked you through a few approaches to styling the generated block to make it blend in with your theme. With the release of Yoast 8.2 we’ve not only included the HowTo structured …Read: "Theming Gutenberg: the FAQ block"
With the launch of Yoast SEO 8.0, we’ve released our first real integration with Gutenberg. Now, with Yoast SEO 8.2 we took the first step into how to combine the power of Gutenberg with the field of SEO. More specific: the user-friendly implementation and usage of structured data. I won’t go into the technicalities, so …Read: "Theming Gutenberg: the How-to block"
You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? To get an irresistible snippet, you need to …Read: "How to use Yoast SEO to write an awesome meta description"
One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single …Read: "Optimizing a single page: One page website SEO"
Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other companies outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most …Read: "Benchmarking SEO: competitive analysis"
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …Read: "The beginner’s guide to – the NEW – Google Search Console"
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …Read: "How to measure the success of your content SEO strategy?"