How to

At Yoast, we believe in sharing our knowledge! That’s why we write a lot of ‘How to’ guides that help you optimize your blog and website. DIY SEO: with a little help from these practical guides!


Must read articles about How to

SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 15 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
Tags: , , , ,

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack » - 4 Comments

social media buttons website

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how »

Categories: Analytics, Social Media
Tags: , , , , ,

WordPress archive pages: the tutorial

3 March 2017 by Jimmy Comack » - 9 Comments

category seo

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how »

Categories: Technical SEO, WordPress
Tags: ,

Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg » - 9 Comments

segments in google analytics

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there »

Category: Analytics
Tags: ,

Ask Yoast: should I redirect my affiliate links?

6 February 2017 by Joost de Valk » - 1 Comment

Ask Yoast stopwords in focus keywords

There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is »

Category: Technical SEO
Tags: , , ,

How to remove www from your URL

3 February 2017 by Jimmy Comack » - 12 Comments

remove www from URL

At Yoast, we sometimes receive the question how to remove www from your website’s URL – or add it. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using one or the other »

Category: Technical SEO
Tags: ,

How to cloak your affiliate links

24 January 2017 by Joost de Valk » - 11 Comments

cloak affiliate links

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get »

Category: Technical SEO
Tags: , ,

How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 18 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
Tags: ,

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
Tags: , ,

How to change your WordPress permalink structure

17 November 2016 by Joost de Valk » - 22 Comments

In the past we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites that post content that »

Category: WordPress
Tags: , ,