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How to

At Yoast, we believe in sharing our knowledge! That’s why we write a lot of ‘How to’ guides that help you optimize your blog and website. DIY SEO: with a little help from these practical guides!

Must read articles about How to

5 tips for writing readable blog posts

10 October 2018 by Marieke van de Rakt - 29 Comments

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. This post gives you five top tips on how to improve the readability of your articles. And to help …

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Writing a readable blog post

The 6 most common SEO mistakes and how to avoid them

1 October 2018 by Michelle Foolen - 33 Comments

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

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Category: SEO basics
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SEO basics: SEO mistakes

How to build an FAQ page with Gutenberg and Yoast SEO

20 September 2018 by Edwin Toonen - 12 Comments

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

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Category pages



How to use Yoast SEO to write an awesome meta description

You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? To get an irresistible snippet, you need to …

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How to use Yoast SEO to create an awesome meta description

Optimizing a single page: One page website SEO

21 March 2018 by Michiel Heijmans - 18 Comments

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single …

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Category: Technical SEO
Tag:
seo for architects


The beginner’s guide to – the NEW – Google Search Console

15 February 2018 by Meike Hendriks - 34 Comments

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

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Google Analytics

How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt - 15 Comments

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …

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measure the success of your content seo strategy


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