Analytics archives


Yoast Research: get to know your audience!

25 February 2014 by Marieke van de Rakt »

The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who do I currently engage with my blog posts? In this post, I will explain how we got to know our own audience at Yoast.com Knowing your audience! When Joost began Yoast.com it »

Category: Analytics

Perfecting your goals in Google Analytics

12 February 2014 by Thijs de Valk » - 21 Comments

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated »

Category: Analytics

Analyzing statistics just isn’t that easy

9 December 2013 by Marieke van de Rakt »

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! »

Category: Analytics

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google panda

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, User eXperience (UX)

Penguin, Panda, it’s not that black and white..

14 May 2012 by Joost de Valk » - 85 Comments

Google panda

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective, »

Category: Analytics
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Tracking Outbound / Affiliate Links with getClicky

26 January 2012 by Joost de Valk » - 17 Comments

Clicky web analytics

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here »

Category: Analytics
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Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk » - 18 Comments

Clicky web analytics

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use »

Category: Analytics
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Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk » - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to »

Category: Analytics
Tags: ,

Comment Tracking in Clicky

17 November 2009 by Joost de Valk » - 8 Comments

So one of the things I’ve always wanted to do is use an Analytics tools API to enrich the data about a visit. Clicky is one of the few tools out there that have a well detailed API that allows you to push in extra data during the visit. The extra data bit I really »

Categories: Analytics, WordPress
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