New SEO reports for Google Analytics

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were…

Easily get your Google Analytics account ID

Ok I’m kinda bummed: why doesn’t Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code… Well I’m here to make it easier for you people. Paste the code that Google gave…

The analytics issue with Twitter

Twitter is great for traffic, but just how great it is, well, you’ll never really know. Why not? You’ll ask. Well, the only traffic you’ll see coming from Twitter is traffic that comes through Twitters web interface. And most people I know don’t use the web interface, they use desktop and / or phone clients.…

A Rankings Filter in Analytics: the video

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add…

Track SEO rankings with Google Analytics

Some months ago I created a Google Analytics filter that enables you to track your Google rankings. On my own Google Analytics blog I blogged about it and saw there was more interest in it then usual. Joost walked by and offered me to do a guest post on this subject. So here he goes:…

Technorati Pepper for Mint

I’ve been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy! So I’ve developed a Pepper that has two panes, one displays your Technorati scores like this: The other displays the latest links…

The “Yoast Post” and more

Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!

Web Analytics Congress: the learnings

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from Independer.nl had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though…

Web Analytics Congress in the Netherlands

I’m currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn’t actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home…