Whether it’s Google Analytics, getClicky, Mint or something else, We’re always playing with web analytics tools, this category describes our troubles and findings with them as well as the tools we’ve built to work with them.

Analytics are a tool we use in all of our SEO and Usability and Conversion projects and are thus at the basis of our daily routine.

New SEO reports for Google Analytics

5 February 2009 by Reinout Wolfert » - 53 Comments

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were »

Categories: Analytics, General SEO

Easily get your Google Analytics account ID

22 January 2009 by Joost de Valk » - 19 Comments

Ok I’m kinda bummed: why doesn’t Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code… Well I’m here to make it easier for you people. Paste the code that Google gave »

Category: Analytics

The analytics issue with Twitter

19 January 2009 by Joost de Valk » - 71 Comments

Twitter is great for traffic, but just how great it is, well, you’ll never really know. Why not? You’ll ask. Well, the only traffic you’ll see coming from Twitter is traffic that comes through Twitters web interface. And most people I know don’t use the web interface, they use desktop and / or phone clients. »

Categories: Analytics, Social Media

A Rankings Filter in Analytics: the video

18 January 2009 by Joost de Valk » - 23 Comments

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add »

Category: Analytics

Track SEO rankings with Google Analytics

5 January 2009 by André Scholten » - 202 Comments

Some months ago I created a Google Analytics filter that enables you to track your Google rankings. On my own Google Analytics blog I blogged about it and saw there was more interest in it then usual. Joost walked by and offered me to do a guest post on this subject. So here he goes: »

Categories: Analytics, General SEO

Technorati Pepper for Mint

18 November 2008 by Joost de Valk » - 14 Comments

I’ve been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy! So I’ve developed a Pepper that has two panes, one displays your Technorati scores like this: The other displays the latest links »

Category: Analytics

The “Yoast Post” and more

14 July 2008 by Joost de Valk » - 1 Comment

Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!

Category: Analytics

Web Analytics Congress: the learnings

29 May 2008 by Joost de Valk »

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though »

Category: Analytics

Web Analytics Congress in the Netherlands

29 May 2008 by Joost de Valk »

I’m currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn’t actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home…

Category: Analytics

Piwik – Open source webanalytics

27 May 2008 by Joost de Valk » - 9 Comments

I got a tweet from @zjuul today, because he was modifying (and has since released a beta version) my Google Analytics plugin to work with Piwik. Piwik is an open source analytics tool, in it’s very early stages of development. I’ve been looking at it, installing it on this site, and so far, I like »

Category: Analytics

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