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Analytics archives

A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk - 66 Comments

Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very …

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Google Analytis by Yoast becomes Monster Insights

Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this …

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Social media Pinterest

Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk - 9 Comments

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much …

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Joost's SEO recap

Another weekend, another Google update

19 January 2016 by Joost de Valk - 18 Comments

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last …

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Google updated its Google Webmaster Guidelines

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk - 23 Comments

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

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Google updated its Google Webmaster Guidelines

YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about …

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Social media youtube analytics engagement reports

Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk - 28 Comments

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …

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Google penguin penalizes bad links


YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans - 5 Comments

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it …

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what you can do with youtube stats

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained


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