Analytics archives

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk - 23 Comments

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

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Google updated its Google Webmaster Guidelines

YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about …

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Social media youtube analytics engagement reports

Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk - 28 Comments

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …

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Google penguin penalizes bad links


YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans - 5 Comments

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it …

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what you can do with youtube stats

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained

Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Twitter analytics

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …

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Search Analytics in Google Search Console

6 May 2015 by Joost de Valk - 23 Comments

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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webmaster tools bing

Google Search Console: Crawl

10 February 2015 by Michiel Heijmans

The section in Google Search Console that works most closely with our Yoast SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Search Console section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that need redirecting, …

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Google search console crawl


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