Analytics archives


Custom dimensions and SEO

18 December 2014 by Thijs de Valk » - 11 Comments

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help »

Categories: Analytics, Technical SEO
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Custom Dimensions: The Sequel

4 December 2014 by Thijs de Valk » - 3 Comments

Two weeks ago I wrote a post about custom dimensions and which custom dimensions we’ve already preset for you in our Google Analytics by Yoast Premium plugin. I started explaining two of those custom dimensions. This post will divulge on the remaining 3 custom dimensions that are currently set up in our plugin. This will »

Category: Analytics

Custom campaigns and why you should use them

17 November 2014 by Thijs de Valk » - 9 Comments

Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main »

Category: Analytics
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Yoast research: get to know your audience!

25 February 2014 by Marieke van de Rakt »

analyzing your audience

The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who engages with your blog posts? In this post, I’ll explain how we got to know our own audience at Yoast.com. Knowing your audience! When Joost began Yoast.com it was a blog. He wrote »

Category: Analytics

Analyzing statistics just isn’t that easy

9 December 2013 by Marieke van de Rakt »

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! »

Category: Analytics

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Google panda

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Categories: Analytics, Content SEO
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Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, User eXperience (UX)

Penguin, Panda, it’s not that black and white..

14 May 2012 by Joost de Valk » - 85 Comments

Google panda

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective, »

Category: Analytics
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Tracking Outbound / Affiliate Links with getClicky

26 January 2012 by Joost de Valk » - 17 Comments

Clicky web analytics

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here »

Category: Analytics
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Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk » - 18 Comments

Clicky web analytics

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use »

Category: Analytics
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