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Dealing with holiday gift sets after the holidays

Ask Yoast: Dealing with holiday gift sets after the holidays

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over?

Even if the gift set or product was a great success, and you want to offer it again next year, it’ll be a long while until the page is relevant again. So, what’s the best way to deal with these pages in the meantime? Let’s get into that in this Ask Yoast!

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Marek emailed his question on this subject:

‘I want to offer special gift sets for different holidays. What to do with them after the special is over? Should I archive or redirect them?’

Watch the video or read the transcript further down the page for my answer!

Holiday gift sets after the holidays

“Well, it really depends if you’re going to offer that special gift set again next year. And I’m guessing you’re going to if it worked out. In that case, I would probably keep the pages up. You might want to make them less visible to people just browsing your site. But having the page there, even when it’s not linked for a while, and then linking to it again, when you’re back in the season is better than deleting it and making a new one next year.
So, keep it up, and make sure that it has a slightly timeless content, so that if someone wants to order a Christmas box in March, they can… Why wouldn’t you allow that? So that’s how we would treat it. Good luck!”

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Read more: ‘Holiday season SEO’ »


7 Responses to Ask Yoast: Dealing with holiday gift sets after the holidays

  1. Ogunnaike
    By Ogunnaike on 2 January, 2018

    Thanks for sharing. Compliments of the season to you and other Yoast blog readers.

  2. WP tanfolyam
    By WP tanfolyam on 1 January, 2018

    Great article, thanks! Good job!

    • hotmail
      By hotmail on 3 January, 2018

      Yoast is really a great seo specialist. Congratulations and thanks Yoast …

  3. Abdul Muneeb
    By Abdul Muneeb on 1 January, 2018

    Amazing!

  4. Cricket
    By Cricket on 31 December, 2017

    Hi Joost de Valk,
    Useful Article. Thanks For Sharing Amazing Article.
    Very informative post .. Keep up the good work.

  5. Smuf
    By Smuf on 31 December, 2017

    Thank you so much for telling me this amazing guide.

  6. Dan Finnegan
    By Dan Finnegan on 30 December, 2017

    Thanks for all you do Joost! Hope you have a Great New Year!!


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