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Ask Yoast: Using heading tags in interview-based content

If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance to share with you what all kinds of experts from the world of SEO have to say!

After going through the trouble of interviewing someone, you’ll want the resulting article to rank, whether it’s the first or the hundredth interview you’ve published. Depending on your niche, interview-based articles can even make up a significant part of the content. If that’s the case, you should still keep the rules for creating quality content in mind. But, are there any specific tips for optimizing interview-based content?

Ben emailed us this question on optimizing interview-based content:

“If we publish an interview-based article, is it a good thing or a bad thing SEO-wise to use header tags as the interview questions? If it’s a good thing would you recommend a particular header tag? At the moment we are using <h2>.

Watch the video or read the transcript further down the page for my answer!

Which heading tag should you use for interview questions?

“You know what I think, Ben? That you should think less. This is honestly overthinking SEO. The h2 tag you’re using now is perfectly fine.

Think about the quality of your content more than about the tags that you’re using on that page. If the quality of that content goes up, that does a whole lot more for your SEO than thinking about the specific tags. Good luck.”

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15 Responses to Ask Yoast: Using heading tags in interview-based content

  1. Matt Ventura
    Matt Ventura  • 8 months ago

    Great blog post that emphasizes that having quality content is what will give the most value to your website visitors.

    When creating great quality content, people will actually take the time to read or watch what you have to offer. So I definitley believe that SEO is more than just ranking. Thanks for this post!

    SMEFROG  • 8 months ago

    Really like to hear you responded about “overthinking SEO,” somebody need to speak up on this point. A little bit short but great as usual :) Thanks for the blog!

  3. AdmissionBlock
    AdmissionBlock  • 8 months ago

    Hey, can you guys make a blog on backlinks? like more on Follow links? Whats the difference between both No Follow and Do Follow? Please tell me.

  4. olamide
    olamide  • 8 months ago

    All i want now is to know about the focus keyword

  5. Presh Arthur
    Presh Arthur  • 8 months ago

    please guys i still really want to know if this Headtag element of a thing can boost my seo rank?

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Hi! Combined with other SEO efforts, choosing the right headings can help. Here you can read all about the right heading use: Good luck!

  6. Mritunjay Yadav
    Mritunjay Yadav  • 8 months ago

    Thanks for sharing this useful information
    I personally use Yoast Plugin for my blog and it is the best plugin for WordPress users.

  7. EdRic Web
    EdRic Web  • 8 months ago

    Thank you

  8. R2plan
    R2plan  • 8 months ago


  9. Businessory
    Businessory  • 8 months ago

    Does Google use H-tags in selecting snippets displayed above search in the serps?

  10. alistar
    alistar  • 8 months ago

    Om new to SEO but i believe that this post was very helpful..thanks alot

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      You’re welcome and good luck!

  11. Cleanroom Supplier
    Cleanroom Supplier  • 8 months ago

    I agree that the quality of the content is most important, but I also believe that using heading tags not only helps search engines digest the content better, but also the natural visual organization of the information helps the reader digest the information better. So using header tags boosts your content quality because it is good for the reader. That is true for all content, not just interviews.

    • Willemien Hallebeek
      Willemien Hallebeek  • 8 months ago

      Great addition, thanks!!!

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