Ask Yoast: content SEO

Ask Yoast
Geotargeting and SEO

Ask Yoast: Geotargeting and SEO

Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery.

Still, it pays off to give some thought to the implications for your site’s SEO if you start using geotargeting. And of course, make sure you don’t go through all this trouble, without properly implementing everything!

Rufino emailed us his question on the subject:

“We’re considering using a geotargeting tool on our WordPress site, in which images and content on the landing page will change based on the city the person viewing is located. How will doing this impact SEO?”

Watch the video or read the transcript further down the page for my answer!

Changing content based on the location of your visitors

Optimizing your site for multiple languages? You need our Multilingual SEO training! »

Multilingual SEO training Info
“Well, to be honest, even if a lot of this stuff on the page changes, Google always comes from Mountain View, California. That’s what it will report. So, that’s the only version that will be in the search results if all those changes are being shown everywhere.

If content really changes then I would suggest changing the URL and doing an hreflang implementation. If it’s just images, you don’t need to worry as much. But if it’s really content that’s changing, then you should probably look at our Multilingual SEO Course and look at how Hreflang works and what you can do about that. Good luck.”

Ask Yoast

In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Perhaps we can help you out! Send an email to ask@yoast.com, and your question may be featured in one of our weekly Ask Yoast vlogs.

Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page.

Read more: hreflang: the ultimate guide »


11 Responses to Ask Yoast: Geotargeting and SEO

  1. İndirim Kodu
    İndirim Kodu  • 1 month ago

    Hello sir,
    Thanks for the great article, would you prefer or suggest disabling links in the content?

    • Willemien Hallebeek
      Willemien Hallebeek  • 1 month ago

      Hi Indirim, Not sure what you mean? How does this relate to geo-targeting?

  2. Emy
    Emy  • 1 month ago

    Can you please guide on how to enable Google knowledge graph for a business?

  3. nexvan
    nexvan  • 1 month ago

    One question why have you disabled external links?
    Are they harmful?

  4. Septiano Pratama
    Septiano Pratama  • 1 month ago

    Hi, Could you give the full tutorial for Google my Business? Thanks.

  5. Himanshu Gupta
    Himanshu Gupta  • 1 month ago

    Great Post.
    I really loved the mixture of Geotargeting and SEO.

  6. Anna
    Anna  • 1 month ago

    Hi how can I use local seo plugin give me a full tutorial

  7. Darek
    Darek  • 1 month ago

    Super plugin, thank You Guys!


Check out our must read articles about Analytics