Updating ‘big’ things on your site can have quite an impact. You may well be facing (slightly) lower rankings or traffic for a while after changing things like your URL structure, or switching to a different TLD, for example. Sometimes, there’s little you can do to avoid that, other than properly implementing the changes and redirecting when necessary.
So, how about when you update and improve images on your site? Especially if some of your images are ranking well, you want to avoid losing those positions when updating images. How do you do that? You’ll find the answer in today’s Ask Yoast!Before we dive in, if you want to learn more about image SEO and other essential SEO skills, you should check out our All-around SEO training! It doesn’t just tell you about SEO: it makes sure you know how to put these skills into actual practice!!
Bryan Fly sent us his question about updating images:
We want to make some improvements to the images on our site. The last time we did that we lost a lot of image rankings. My question is how do we update our images without losing organic positions on them?
Watch the video or read the transcript further down the page for my answer!
Updating images without losing rankings
“Well, Bryan, if you change them on the spot so you keep the same URL and you don’t change anything around them, you really shouldn’t be losing image rankings.
If you change anything around them, then Google has to index all of that and that will take a lot of time. So keep the same URLs, it’s basically the suggestion. Good luck!”
Ask Yoast series
Check out our must read articles about Content SEO
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good SEO writing strategy.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.