Geotargeting and SEO
Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery.
Still, it pays off to give some thought to the implications for your site’s SEO if you start using geotargeting. And of course, make sure you don’t go through all this trouble, without properly implementing everything!
Rufino emailed us his question on the subject:
“We’re considering using a geotargeting tool on our WordPress site, in which images and content on the landing page will change based on the city the person viewing is located. How will doing this impact SEO?”
Watch the video or read the transcript for the answer!
Changing content based on the location of your visitors
“Well, to be honest, even if a lot of this stuff on the page changes, Google always comes from Mountain View, California. That’s what it will report. So, that’s the only version that will be in the search results if all those changes are being shown everywhere.
If content really changes then I would suggest changing the URL and doing an hreflang implementation. If it’s just images, you don’t need to worry as much. But if it’s really content that’s changing, then you should probably look at our Multilingual SEO Course and look at how Hreflang works and what you can do about that. Good luck.”
Read more: hreflang: the ultimate guide »
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In the Ask Yoast series, we answered SEO questions from our readers. Check out the other questions!
11 Responses to Geotargeting and SEO
Thanks for the great article, would you prefer or suggest disabling links in the content?
Hi Indirim, Not sure what you mean? How does this relate to geo-targeting?
Can you please guide on how to enable Google knowledge graph for a business?
Hi Emy! We’ve written an article on knowledge graphs, you can find it here: https://yoast.com/google-knowledge-graph/. More information on the topic can also be found here: https://support.google.com/business/answer/7107242. Good luck with it! :)
One question why have you disabled external links?
Are they harmful?
Hi, Could you give the full tutorial for Google my Business? Thanks.
Hi Septiano! Maybe one of these articles can be of help: https://yoast.com/google-my-business/ https://yoast.com/ranking-your-local-business-part-2-google-my-business/.
I really loved the mixture of Geotargeting and SEO.
Hi how can I use local seo plugin give me a full tutorial
Hi Anna! You can find more information on the local SEO plugin here: https://yoast.com/wordpress/plugins/local-seo/. We’ve also written many articles on local SEO, which you can all find here: https://yoast.com/tag/local-seo/. Hopefully this will help you out, good luck!
Super plugin, thank You Guys!