Hooking up your site to services like Google Analytics provides you with a wealth of knowledge and data about visitors on your site. But it can be hard to know how to interpret all this data. And of course, you should also think about what your goals are. What’s most important for you may differ, based on the purpose of your site.
For example, you can have a site with a low bounce rate, but also with a low amount of traffic. Is that a good or a bad thing? The truth is, it probably depends on several things. Like what? Let’s get into that in this Ask Yoast!
John Brown emailed us his question on interpreting analytics data:
From an SEO point of view which is better to have: a lower bounce rate and lower traffic to the site or a higher bounce rate and higher traffic to the site?
Watch the video or read the transcript for the answer!
Which is better: low or high bounce rate and traffic?
“That’s a tough question to answer in a generic form, but usually, I would say that if you’re relevant to all the traffic, then having more traffic is probably better because then you can optimize for people not to bounce away.
But if you’re not relevant for a lot of that traffic, then having less traffic is probably better because that means you get more targeted traffic, which actually wants to see you and that usually means that you’ll stick around longer in the long run. Good luck.
Ask Yoast series
In the Ask Yoast series, we answered SEO questions from our readers. Check out the other questions!
Check out our must read articles about Accessibility
Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.
Is your website ready for f.i. the visually impaired? In this article I will show you some easy-to-use accessibility tools to test your own website!
W3C provides a nice list of the main, priority 1 accessibility checks. In this article, I'll go over that list in layman's language. Read more on our site!
Accessibility is a plugin developer's own responsibility. We'll explain that it's easy to test and improve, and what we do ourselves »