Yoast SEO assessment: Stale cornerstone content

What is stale cornerstone content?

Stale content is content that hasn’t been updated in a while. In the case of cornerstone content, i.e. the most important articles on your site, it is even more important to keep these up to date as these are the articles you want to bring results. Try to prevent your cornerstone content from going stale.

What does the stale cornerstone content filter do?

This check is a feature in the Yoast SEO Premium plugin. It applies to all your cornerstone content posts or pages and assesses when these posts or pages were last updated. If it has been more than six months since the last update, the check will notify you.

Yoast SEO lets you mark your most important articles as Cornerstone content

Why is fresh content important for SEO?

Keeping your content fresh and up to date is an important thing to do, for both search engines and your users. Search engines will pick up on changes to your articles, and interpret these as signs that your site is alive and well, with relevant information to offer. Besides that, you should, of course, make sure the information you give your users is still valid.

Regularly updating your cornerstone content is even more vital for your site’s SEO strategy. Your cornerstone articles are the most important, best articles on your website. You want them to rank high. But, that also means they should be timeless, and should, therefore, always contain the latest insights. After all, an authoritative article doesn’t contain outdated information!

Do you want to improve your stale cornerstone content?

The solution is simple: update your cornerstone content articles! Regularly check if the information in your cornerstones is still accurate and complete. Did you incorporate recent developments? Is none of the information outdated?

Besides regularly checking your cornerstones, also keep them in mind as you’re writing other posts. You’re bound to come across new insights into a topic, especially if you’re building a proper internal linking structure, writing shorter posts on subtopics and linking them to your cornerstones. Add those new insights you find along the way to your cornerstone articles, and make sure it’s still exhaustive.

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