Yoast SEO assessments: Overview

This page collects all the Yoast SEO assessments. From here, you can navigate to the individual assessments to learn more about what the check does, the specific feedback you receive and how you can improve your work.

The assessments are divided into three categories:

In addition, we have a glossary that explains the most important terms regarding the content analysis.

Keyphrase-based assessments

  • Keyphrase in introduction
    Checks whether words from the keyphrase can be found in the first paragraph of the text.
  • Keyphrase length
    Checks whether the number of (content) words in the keyphrase is within the recommended limit. For languages with function word support only content words are considered. For languages without function word support all words are considered.
  • Keyphrase density
    Checks whether the (content) words from the keyphrase are used in the text and whether they are used often enough (but not too often). For a match to be found, all content words should occur in one sentence. Multiple occurrences of all content words within one sentence are considered multiple matches.
  • Keyphrase in meta description
    Checks whether all (content) words from the keyphrase are used in the metadescription. A match is counted if all words from the keyphrase appear in a sentence. Multiple matches per sentence are counted multiple times.
  • Keyphrase in subheadings
    Checks whether the subheadings reflect the topic of the copy (based on keyphrase or synonyms). A subheading is considered to reflect the topic if at least one (content) word from the keyphrase is used in it.
  • Link focus keyphrase
    Checks if there are links in the text, whose link text contains keyphrase.
  • Keyphrase in image alt attributes
    Checks if there are keyphrase or synonyms in the alt attributes of images.
  • Keyphrase in title
    Checks if the keyphrase is used in the page title.
  • Keyphrase in slug
    Checks if the keyphrase is used in the URL.
  • Previously used keyphrase
    Checks if the words from the keyphrase were previously used in a keyphrase for a different post.
  • Keyphrase distribution (only in Premium)
    Checks how well the words from the keyphrase are distributed throughout the text.

Other SEO assessments

 

Readability assessments

  • Subheading distribution
    Checks whether long texts are divided by subheadings.
  • Paragraph length
    Checks whether the paragraphs exceed the recommended maximum length.
  • Sentence length
    Checks whether the sentences exceed the recommended maximum length.
  • Consecutive sentences
    Checks whether there are more than 3 sentences in a row that start with the same word.
  • Passive voice
    Checks whether the number of sentences containing passive voice exceeds the recommended maximum amount.
  • Transition words
    Checks whether there are enough sentences containing transition words.
  • Flesch Reading Ease
    Checks how easy to read the text is according to the Flesch Reading Ease test.
  • Text presence
    Checks whether there is enough text in the copy.
  • Single H1
    Checks if there’s only one H1 heading in the copy.

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