Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …
Read: "How to write naturally beyond exact keyword matching"
Today, we’re releasing updates for four plugins and add-ons: Yoast SEO 19.10, Yoast SEO Premium 19.5, Local SEO 14.7, and WooCommerce SEO 15.3. The updates mainly consist of enhancements and fixes, plus support for material structured data in WooCommerce SEO. Find out what else is new! Yoast SEO 19.10 and Premium 19.5 The overarching theme …
Read: "Yoast SEO, Local SEO, and WooCommerce SEO updates"
Yoast SEO 19.9 and Yoast SEO Premium 19.4 are out now. In these releases, we’ve enhanced support for Google’s new Site Names in the mobile search results. Yoast SEO for Shopify also has this expanded support for site names. We’ve also improved our Premium analysis and did many fixes and enhancements — including some provided …
Read: "Yoast SEO: Enhanced support for Google Site Names"
Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. While inclusive language has …
Read: "Yoast SEO Premium 19.2: A new inclusive language analysis — in beta"
We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work …
Read: "Open-source software, open Schema protocol!"
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You no longer have to open posts in the WordPress editor to see what you set …
Read: "Meet the front-end SEO inspector in Yoast SEO Premium"
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively view your SEO settings, without leaving the front end of your website. Besides that, we’re …
Read: "Yoast SEO Premium 19.1: new front-end SEO inspector"
With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you …
Read: "How to use emojis in your page title and meta description💡"
We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …
Read: "Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements"
Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone …
Read: "You can now buy Yoast SEO Premium on WordPress.com"