Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …Read: "Google Panda part of Google’s core algorithm"
We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …Read: "Google update: Real time Penguin? Or something else?"
In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? What is Google Hummingbird? The Hummingbird update can be considered the groundwork for voice-search. It pays more attention to each word …Read: "Google Hummingbird explained"
What. a. week. We released Yoast SEO 3.0 last week. This was arguably one of the biggest releases we’ve ever done. There was quite a bit of buzz around this release, both positive and negative. I wanted to post an update after a week to show where we stand and what we’ve learned. We’ve made mistakes, obviously. Of course, …Read: "Yoast SEO 3.0 release: a recap"
If you follow our advice on site structure, you know to avoid using the same keyword twice. You’re aware that you shouldn’t cannibalize your own chances to rank. Things get a bit more complicated when you’ve got keyphrases that are similar, but not quite the same. How do you avoid keyword cannibalization and use your …Read: "Similar keywords on multiple pages?"
We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Ryte. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done …Read: "Yoast SEO 3.0"
This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …Read: "Facebook Page Insights explained"
Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, Instagram, YouTube and Twitter. …Read: "Twitter Analytics: Stats for your tweets"
When you hear the word ‘Penguin’, you probably don’t think about Google. But Google Penguin was a very important update that had a big impact on search. What does Penguin do, and how to you deal with it? Watch the video and read on! What is Google Penguin? One of the most painful Google updates that …Read: "Google Penguin explained"
We quite often find sites that have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what Google Panda is and …Read: "Google Panda & low quality pages"