What are custom taxonomies in WordPress?

28 August 2017 | 3 Comments Michiel Heijmans

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll …

Read: "What are custom taxonomies in WordPress?"
What are custom taxonomies in WordPress?

Checkout field validation: tips and tricks

25 August 2017 | 5 Comments Jimmy Comack

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …

Read: "Checkout field validation: tips and tricks"
Checkout field validation: tips and tricks


Yoast SEO 5.3: The community edition

22 August 2017 | 3 Comments Edwin Toonen

At Yoast, we greatly value our brilliant community. Hundreds of people voluntarily help us to improve our products by giving valuable feedback and insights into their usage of Yoast SEO. Contributors fix issues and suggest enhancements to make our work increasingly better. Today, with the release of Yoast SEO 5.3, we add another chapter to …

Read: "Yoast SEO 5.3: The community edition"
Yoast SEO 5.3: The community edition


How to use custom campaigns

18 August 2017 | 9 Comments Annelieke van den Berg

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to …

Read: "How to use custom campaigns"
How to use custom campaigns

Case study: SEO for a quality brand

11 August 2017 | 39 Comments Meike Hendriks

With our Ask Yoast case studies we helped clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

Read: "Case study: SEO for a quality brand"
Case study: SEO for a quality brand

Tools to improve your online marketing campaign

9 August 2017 | 15 Comments Michiel Heijmans

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …

Read: "Tools to improve your online marketing campaign"
Tools to improve your online marketing campaign

Yoast SEO 5.2: Accessibility, compatibility and bug fixes

8 August 2017 | 16 Comments Willemien Hallebeek

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility …

Read: "Yoast SEO 5.2: Accessibility, compatibility and bug fixes"
Yoast SEO 5.2: Accessibility, compatibility and bug fixes