Metadata and SEO part 2: link rel metadata

9 March 2017 | 4 Comments | Michiel Heijmans

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

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Metadata and SEO part 2: link rel metadata


WordPress archive pages: the tutorial

3 March 2017 | 9 Comments | Jimmy Comack

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

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WordPress archive pages: the tutorial




Duplicate content issues on my shop?

22 February 2017 | 2 Comments | Joost de Valk

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …

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The perfect WordPress SEO permalink structure

17 February 2017 | 22 Comments | Joost de Valk

In the past, we received a lot of questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of …

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The perfect WordPress SEO permalink structure


Is my website over-optimized?

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, …

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Is my website over-optimized?