seo tools

Tools to improve
your online marketing campaign

Tools to improve your online marketing campaign

August 09th, 2017 – 15 Comments

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools are mainly for SEO use, but they all come in handy for every website owner. Use them to check on your site’s health, improve communications and keep track of your traffic. And these are, of course, all important aspects of online marketing. So let’s dive straight in!

Google Analytics

The heart of many a search engine optimization/search engine marketing campaign is Google Analytics. You can use it to track the clicks on your website and the impact of the things you change over time. It is, for example, effective to track how successful your advertisements, email blasts, and SEO campaigns are.

To install Google Analytics on your site you have to put the Google tracking code on every page of your site. If you use a CMS like Joomla, Drupal or WordPress to create your site, you should find this easy to do, using one of the freely available extensions, like MonsterInsights.

Online Marketing tools - Google Analytics

Page Analytics by Google

This handy little Chrome extension is an online marketing tool that will help you read your Google Analytics data on a per page basis. There are more extensions like it, but this one is from Google. You can use it for any site that you have Google Analytics access to.

Online Marketing tools - Google Analytics extension chrome

Google Analytics Tracking Code Debugger

If you want to take your Google Analytics tracking to a more advanced level, the tracking code debugger extension for Chrome is very helpful. It allows you to see what Google Analytics tracks for the current page.

GetClicky

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Get Clicky is another great online marketing tool for analyzing the traffic on your site. Especially if you’re one of those people that don’t want to use Google Analytics. It has one nifty feature that GA doesn’t have: you can watch users navigate your site in real time. This means you can see what pages they land on, what they click on, what they download and where they leave. Using the Spy tool you can even track a given IP address on your site in real time. This will help you check what content on your site is attractive to people, and what content they ignore.

Tip: There’s a free WordPress plugin for Clicky (by Yoast) that makes it easy to install on every page.

Clicky Screenshot

Google Search Console

Google Search Console has many useful options for analyzing and evaluating your site’s performance. It’s still underused by people all over the web. We have written several articles about Google Search Console, so go read if you want to learn more. You’ll also find a few articles about Bing’s webmaster tools there, by the way.

Search Console Structured Data

A nice section to check is the Structured Data section, under ‘Search Appearance‘. See if your shop is well-configured in terms of structured data. This helps search engines understand your site, you can read more about that here. You can also check out our online course about Structured Data for more insights.

Fetch as Googlebot is one of our favorite features, because it allows you to fetch a page exactly the way Googlebot would. It then shows if there are any issues that prevent Googlebot from accessing your content.

Google Cache (Text Only Version)

To check how Google sees your site you can also search for your page, then click the small triangle next to the URL in the search results and click ‘cached’.

This will show you a (hopefully) recent version of your page. Click on ‘Text-Only version’, in the upper left corner of your page (in the gray area), to see the text on your page as Google sees it.

Google Cache

When indexing your site, Google looks for keywords in the domain name, in the Title tag, in the Heading (H1, H2, H3…) tags, etc. So check how Google sees your site to ensure that everything is clear. If you want to sell Motorcycles on your site, but all the keywords are Sales, Training and Special Offers, Google won’t send you much traffic. Also, when your content is buried under loads of paragraphs about other stuff, it won’t work well for your online marketing.

Wirify

Wirify allows you to see the relationship between text and graphics on a page. This is practical when you’re looking at complex pages and you want to see the relationship between the number of graphics and the amount of text on a site. Wirify lets you see where these elements appear respective to one another in a schematic way. It’s also a useful tool if you just want to use the layout of another site as inspiration for your own site. 

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To use this tool, just visit the Wirify page, drag the Wirify by Volkside link into your bookmark toolbar. Visit any page and click the link to see a wireframe version of your site.

MajesticSEO

MajesticSEO lets you see all the people who link to your site. Incoming links from other relevant and well-linked websites are crucial to ensure that your page will rank well in Google listings. This tool is also useful to see who links to your competitors. Checking that will give you new people to contact for your link building. Recently, we interviewed Dixon Jones, Marketing Director of Majestic, and he shared his views on link building and using Majestic. You can read it here.

Alternatives are Open Site Explorer and aHrefs.

Google Trends

Some search terms are just better than others, and search term value changes over time. Google Trends lets you rank keywords against each other, allows you to see their performance over time, by geographic location if desired.

Online marketing tools: Google trends

From a marketing perspective, the best thing is to have a website that focuses on a keyword that is starting a meteoric rise. For example, if you are the only cell phone accessory store with content about the iPhone, the week the new iPhone is announced, and your site is equipped to close sales, you’ll likely draw a lot of traffic and sell loads of products.

Google AdWords Keyword Planner

Another important tool for evaluating the usefulness of keywords is to examine them with Google Adwords Keyword Planner. You input a series of search terms and Google shows you how many people searched for those terms, and related terms, both globally and locally. Click on the headings at the top of the table to sort by keyword, by the number of searches or by competition.

Keyword Planner Google AdWords

Competition is a measurement of how many people are actively marketing that term through Google Adwords. This gives you an idea of how hard it may be to rank for the term.

BrowserStack

Online marketing tools: Browsershots

As time goes by, the number of browsers people use to surf the Internet increases. Chrome, Safari, Firefox, Mozilla, IE, Opera… and for every browser a dozen or more versions. BrowserStack (free trial) makes it easy to see how your page looks in all these browsers, highlighting any issues that may make the site unusable.

An alternative online marketing tool with the same purpose is BrowserShots, see screenshot.

Contrast Ratio Calculators

For anyone who creates websites, Contrast Ratio Calculators are critical. These allow you to check colors, and indeed entire pages, to conform to international accessibility standards. One such test is Lea Verou’s Contrast Ratio. It will instantly tell you if two colors are a match or not.

Contrast Ratio test

Remember when choosing colors for your website that a pretty large percentage of men around the world is, at least partly, color blind. Having good, contrasting colors in your design is important for them!

Quix

Quix is an extensible bookmarklet, developed by Joost himself. It allows you to easily access all your bookmarks and bookmarklets, across all your browsers, while maintaining them in only one spot. All you have to do is remember the shortcut for the bookmarklet.

Basically, it is a command line for your browser. So you can type ‘bitly’, and bring up a tool to shorten with bit.ly, etc. If, like most developers, you have fifty browser-based analysis and editing tools you use every day, Quix will save you many clicks and key strokes.

Share your tools!

The web is always coming up with new tools, new techniques, and new utilities, but this list provides a quick overview of things we use and refer people to regularly. We hope it proves useful for your online marketing efforts. Of course, we understand that this list might be a bit basic if you’ve been doing SEO for years. So feel free to drop your suggestions in the comments. Thanks!

Read more: ‘SEO tools’ »


15 Responses to Tools to improve your online marketing campaign

  1. Smuf
    By Smuf on 21 August, 2017

    Thank you for sharing with us amazing tool lists.

  2. Anusha Botra
    By Anusha Botra on 18 August, 2017

    Awesome post, It gave me the bucket list for SEO hacks. Many of them I was unaware of except Google Analytics and Google Search Console.

  3. Emile Weyi
    By Emile Weyi on 14 August, 2017

    Great post. Many of the tools here I’m getting to know them for the first time. Thanks.

  4. Bao Nhu
    By Bao Nhu on 14 August, 2017

    Thank you. Very useful insights. But u need add Ahref, i think

    • Michiel Heijmans
      By Michiel Heijmans on 14 August, 2017

      Hi :) I like Ahrefs and a lot more tools, but choose to include MajesticSEO here for links, as it is one of the tools I use myself on a regular basis. But Ahrefs would have been a nice addition as well, and Searchmetrics.com and Moz’s OSE and … ;)

  5. Hasrul Wayne
    By Hasrul Wayne on 13 August, 2017

    Google Search Console and Google Analytics should be everyone main arsenal for your website.

  6. Nirmal Kumar
    By Nirmal Kumar on 12 August, 2017

    Out of those tools, Google products ( Analytics, Search Engine Console and Adwords) are my favorite

  7. Adams
    By Adams on 11 August, 2017

    Thank you. Very useful insights. I’ll definitely give a try to some of them.

  8. Judith@BoostBlogger.com
    By Judith@BoostBlogger.com on 11 August, 2017

    These tools are great if you really want to monitor your site’s audiences and conversions but then I only have one objection to this post.
    Get Clicky is just similar to GA since GA also features a real-time navigator where you can check which page they leave and for how long they have stayed browsing your pages.

    • Michiel Heijmans
      By Michiel Heijmans on 14 August, 2017

      Thanks for the addition. Some prefer GA, some Clicky.

  9. Nikole Gentilella
    By Nikole Gentilella on 11 August, 2017

    Nice Post! Thanks For Sharing.
    Awsm SEO Tool to increase your website rank and Business Traffic.

  10. Anthony Tornambe
    By Anthony Tornambe on 10 August, 2017

    Nice SEO tools to increase your business traffic.

  11. anshul
    By anshul on 10 August, 2017

    this tools are very effective and easy to use. they will help to increase your rank easily

  12. thiago
    By thiago on 9 August, 2017

    I like your post


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