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Local SEO: using our store locator

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post, we’re going to highlight one of the other features of our Local SEO plugin.

A helpful tool for your visitors

The store locator isn’t something that will directly help your site’s SEO. It’s mostly a helpful tool for your visitors. It allows them to search the nearest store to their address and plan their route to the store. For example, they might be looking for an Apple Store within 10 km from Chicago:

what a store locator looks like

You can expand your locations overview page (we described how to set this page up in our previous post) with the store locator to give your users a better experience. And maybe even more important: to let them find your store more easily, so they can directly contact or visit you!

How to use the store locator

The store locator can be inserted on any page using the following shortcode: [wpseo_storelocator]. To really learn what you can do with the store locator, please take a look at our knowledge base.


Using the store locator for your business directory

Using one of our plugins isn’t limited to only list your own business or businesses. When you own a business directory to list (for example all the dentists in Los Angeles or car dealers in Arizona) you can still use one of our plugins!

To add these locations you can just enter them one by one, or import them, After this, you can add the store locator to the (category) pages you want.

A small remark: of course it may be harder to rank in Local Search when you don’t own those places, but it still would be a very user friendly feature for your visitors.

Want to play?

If you feel like something is missing in our store locator: please leave your suggestions in the comments!

Optimize for a local audience!

  • Show up in local search results
  • Stand out in Google maps results
  • Get more customers to your store or office
  • Easily add Google Maps and a route planner
More info

6 Responses to Local SEO: using our store locator

  1. agencia adwords
    agencia adwords  • 5 years ago

    great article about seo local!

  2. Webbing Barcelona
    Webbing Barcelona  • 5 years ago

    Really appreciate this very useful local seo plugin, even more if u are a shop. Not only using this plugin for geolocate, but also giving information through Google Business, Yelp, Foursquare… :)

  3. Brandon
    Brandon  • 5 years ago

    Thanks for this plugin. I think this will be great for using on our local business customers. But I don’t think I would utilize this plugin to create an entire directory website. I operate a few directories in our network a feature you’re missing is the visual elements (featured images and videos). When we re-did one of our sites to be more visual this more than quadruped our engagement.

    Also the “Widgets Demo” images are being cut off on a mobile display.

    • Arjan Snaterse

      Thanks for your reply. What do you mean by “images and video are missing”?

      When using our locations custom Post Type, the “featured image” is enabled. Video’s could be added (just like regular content) via oEmbed.

      If you have improvements for these parts we’re happy to hear that!

  4. Gerrit Lebresse
    Gerrit Lebresse  • 5 years ago

    Hi all,

    I just wondering. In my new website (build with Elegant Themens) I want to use the accordion module. I modified the css because the regular module didn’t use an H2 tag for the seperate titles in that module. Now, after modifying, the results for the H2 tags are:
    some title in the accordion
    But when I run the Yoast Wordpres SEO it says:
    “No subheading tags (like an H2) appear in the copy.”
    When I check the source code, the H2 is appearing 4 times.
    Is it a bug in WordPress-SEO by Yoast or do I have to change anything?

    Kind regards,


    • Arjan Snaterse

      Dear Gerrit,

      It’s a bit hard to give an answer to that without an example. Maybe you can send us your URL to, so we can investigate your issue?