SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.

SEO basics

Must read articles about SEO basics

  • What does Google do?

    What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO?

    What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

  • What is content marketing?

    What is content marketing? »

    Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

  • What is crawlability?

    What is crawlability? »

    What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?



Free SEO for beginners course now available!

Would you like to learn more about SEO? Do you want to learn from world-renowned experts? But can’t justify spending a lot of money on a training just yet? At Yoast, we understand that. And we want to help. That’s why today, we are releasing our first free course: SEO for beginners!   What will I …

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Free SEO for beginners training

Get ready for our FREE training: SEO for beginners

Want to know what makes your site rank higher in Google? Understand how Google works? This is your chance to learn it… for free! For the first time ever, we’re launching a completely free course: the SEO for beginners training. In this course, you’ll take your first steps in the world of Search Engine Optimization, …

Read: "Get ready for our FREE training: SEO for beginners"
Free SEO for beginners training





What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

Read: "What is the difference between tags and categories?"
SEO basics: difference tags and categories




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