SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.

SEO basics

Must read articles about SEO basics

SEO basics: What is anchor text?

19 March 2018 by Edwin Toonen - 1 Comment

Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What …

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Link building holistic

SEO basics: What is a keyword?

15 March 2018 by Annelieke van den Berg - 14 Comments

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is …

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what is a keyword

SEO basics: What is thin content?

1 March 2018 by Michelle Foolen - 31 Comments

At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

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what is thin content

SEO basics: Elements of the Google Search Engine Results Page

26 February 2018 by Marieke van de Rakt - 20 Comments

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

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Category: SEO basics
elements of the search results pages of google

SEO basics: What is off-page SEO?

25 January 2018 by Edwin Toonen - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your …

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SEO basics: What is search intent?

15 January 2018 by Marieke van de Rakt - 22 Comments

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. …

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what is search intent

SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

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Importance of site structure

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