First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »Category: SEO basics
Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.
We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.
Must read articles about SEO basics
How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!
What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!
Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or »Category: SEO basics
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know »Categories: Analytics, SEO basics
Tags: Google Analytics, Webmaster Tools
A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on »Category: SEO basics
Tags: Holistic SEO, How to
It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »Categories: SEO basics, Technical SEO
Tag: Yoast Academy
Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The »Category: SEO basics
Tags: Content writing, Google algorithm, Link building, Mobile SEO
How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends »Category: SEO basics
Tag: Blog SEO
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the »Category: SEO basics
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get »Categories: SEO basics, Technical SEO
Tags: Rich Snippets, Schema.org
You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! Increase »Categories: SEO basics, Technical SEO
Tags: Rich Snippets, Schema.org