SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.

SEO basics

Must read articles about SEO basics

  • What does Google do?

    What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO?

    What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

  • What is content marketing?

    What is content marketing? »

    Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

  • What is crawlability?

    What is crawlability? »

    What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?


Four ways you could benefit from a Yoast SEO training certification

3 September 2018 by Jesse van de Hulsbeek - 4 Comments

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it …

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Category: SEO basics
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SEO certification



Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO …

Read: "Basic SEO training / SEO for beginners: What’s the difference?"
New Basic SEO training








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