Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …Read: "What is the difference between tags and categories?"
SEO basics archives - Page 2 of 5
SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how …Read: "What is SEO?"
Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and …Read: "What is anchor text?"
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is …Read: "What is a keyword?"
At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …Read: "What is thin content?"
Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …Read: "Elements of the Google Search Engine Results Page"
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …Read: "What is off-page SEO?"
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of …Read: "What is UX (and why bother)?"
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. …Read: "What is search intent?"
Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …Read: "What is (the importance of) site structure?"
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- Analytics » All about analytical tools and how to use them »
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- SEO basics » SEO made easy for you »
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- User eXperience (UX) » How to give users an awesome experience »
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