SEO basics archives

Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen - 4 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

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Academy Yoast

SEO basics: What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals



SEO basics: What are rich snippets?

28 June 2017 by Marieke van de Rakt - 18 Comments

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get …

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Rich snippets

SEO basics: What is structured data?

12 June 2017 by Marieke van de Rakt - 13 Comments

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase …

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what is structured data and schema.org

Planning your website like your holiday

29 May 2017 by Michiel Heijmans - 8 Comments

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

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Categories: SEO basics, WordPress
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website planning


Ask Yoast: Is it worth my time creating profiles on online directories?

8 May 2017 by Joost de Valk - 3 Comments

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask …

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Ask Yoast: multiple extensions of a domain

SEO basics: What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of …

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on-page SEO


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