SEO basics archives

SEO basics: What is search intent?

15 January 2018 by Marieke van de Rakt - 22 Comments

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. …

Read: "SEO basics: What is search intent?"
SEO basics: what is search intent?

SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

Read: "SEO Basics: (The importance of) site structure"
Importance of site structure





SEO basics: What are user signals?

4 October 2017 by Marieke van de Rakt - 13 Comments

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …

Read: "SEO basics: What are user signals?"
SEO basics: user signals


Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen - 4 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

Read: "Yoast Academy: Teach yourself SEO"
Academy Yoast

SEO basics: What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

Read: "SEO basics: What are ranking signals?"
What are ranking signals?


Browse other categories