Content SEO archives

SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

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Importance of site structure

How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans - 16 Comments

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate …

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website seo audit

How to respond to online reviews of your business

4 December 2017 by Marieke van de Rakt - 11 Comments

Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips …

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Category: Content SEO
ratings and reviews

Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk - 5 Comments

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, …

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Ask Yoast: dealing with holiday gift sets after the holidays

Ask Yoast case study: SEO for a fashion business

14 November 2017 by Michelle Foolen - 8 Comments

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site, a great example of …

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Ask Yoast Case study SEO fashion business

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy

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