Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. Think of it as spring cleaning. There are several ways to do this and this article helps you decide the best solution for your old content. Update old content that is still …Read: "Should I update or delete old content on my site?"
Content SEO archives - Page 4 of 28
Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …Read: "The context of internal links"
If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh …Read: "Caroline’s Corner: My blog planning habits"
Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories …Read: "Ask Yoast: Reusing category name as tag in different taxonomy"
Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me …Read: "Using Gutenberg as an editor: does it make my life easier?"
If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance …Read: "Ask Yoast: Using heading tags in interview-based content"
I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the …Read: "Caroline’s Corner: Sharing my ambitions, goals and statistics"
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …Read: "When Google changes up: Should I abide every decision they make?"
Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …Read: "Meta descriptions are going to be shorter again"
This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!Read: "Ultimate guide to small business SEO"