Content SEO archives

Content SEO: How to analyze your audience

25 April 2017 by Marieke van de Rakt » - 14 Comments

analyzing your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able »

Category: Content SEO
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Transition words and SEO

14 April 2017 by Marieke van de Rakt » - 27 Comments

Transition words and SEO

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between »

Category: Content SEO
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How to get local reviews and ratings

12 April 2017 by Michiel Heijmans » - 11 Comments

local ratings and reviews

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search »

Categories: Content SEO, eCommerce
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What is cornerstone content?

cornerstone content

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all »

Category: Content SEO
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Ask Yoast case study: SEO of a mom blog

seo of an online shop

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast: Too many links in navigation menu?

31 March 2017 by Joost de Valk » - 3 Comments

Ask Yoast: division on seperate domain

Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, »

Category: Content SEO
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Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans » - 10 Comments

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
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SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 28 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
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Ask Yoast: noindex posts that need an update?

13 March 2017 by Joost de Valk »

location of my host

If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you »

Categories: Content SEO, Technical SEO
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