Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …Read: "Twitter Analytics: stats for your tweets"
At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …Read: "Phantom Quality Panda and Google Search Console"
Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …Read: "Search Analytics in Google Search Console"
The section in Google Search Console that works most closely with our Yoast SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Search Console section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that need redirecting, …Read: "Google Search Console: Crawl"
This is already the third post in our Google Search Console series. We’ve written about the Search Appearance section and the Search Traffic section of Google Search Console. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google Index section, which obviously …Read: "Google Search Console: Google Index"
Following Thijs’ article on Search Appearance in Google Search Console, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search analytics and links. In this article, we will explain all that can be found in these subsections. Search Analytics …Read: "Google Search Console: Search Traffic"
A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be …Read: "Google Panda 4, and blocking your CSS & JS"
The first step in marketing is to find out what your audience looks like. Who are your visitors? Where are they from? Who engages with your blog posts? In this post, I’ll explain how we got to know our own audience at Yoast.com. Knowing your audience! When Joost began Yoast.com it was a blog. He wrote …Read: "Yoast research: get to know your audience!"
Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! …Read: "Analyzing statistics just isn’t that easy"
When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …Read: "RSS feeds in the age of Panda and Penguin"
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