Analytics archives

Google Panda 4, and blocking your CSS & JS

19 June 2014 by Joost de Valk - 79 Comments

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be …

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noindex a post with meta robots noindex


Analyzing statistics just isn’t that easy

9 December 2013 by Marieke van de Rakt

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics! …

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Category: Analytics

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk - 105 Comments

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …

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Google Panda and Penguin

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …

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yoast SEO

Penguin, Panda, it’s not that black and white..

14 May 2012 by Joost de Valk - 85 Comments

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective, …

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Google Panda and Penguin

Tracking Outbound / Affiliate Links with getClicky

26 January 2012 by Joost de Valk - 17 Comments

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here …

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Clicky web analytics

Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk - 18 Comments

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use …

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Category: Analytics
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Clicky web analytics

Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to …

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