Analytics archives


Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk » - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to »

Category: Analytics
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Comment Tracking in Clicky

17 November 2009 by Joost de Valk » - 8 Comments

So one of the things I’ve always wanted to do is use an Analytics tools API to enrich the data about a visit. Clicky is one of the few tools out there that have a well detailed API that allows you to push in extra data during the visit. The extra data bit I really »

Categories: Analytics, WordPress
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Searching without result

1 October 2009 by Joost de Valk » - 25 Comments

start with keyword research

Already a long time ago Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, eCommerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Let’s go »

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Easily get your Google Analytics account ID

22 January 2009 by Joost de Valk » - 19 Comments

Ok I’m kinda bummed: why doesn’t Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code… Well I’m here to make it easier for you people. Paste the code that Google gave »

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The analytics issue with Twitter

19 January 2009 by Joost de Valk » - 71 Comments

Twitter is great for traffic, but just how great it is, well, you’ll never really know. Why not? You’ll ask. Well, the only traffic you’ll see coming from Twitter is traffic that comes through Twitters web interface. And most people I know don’t use the web interface, they use desktop and / or phone clients. »

Categories: Analytics, Social Media
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A Rankings Filter in Analytics: the video

18 January 2009 by Joost de Valk » - 23 Comments

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add »

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Technorati Pepper for Mint

18 November 2008 by Joost de Valk » - 14 Comments

yoast seo

I’ve been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy!  So I’ve developed a Pepper that has two panes, one displays your Technorati scores like this: The other displays the latest links »

Category: Analytics

Web Analytics Congress: the learnings

29 May 2008 by Joost de Valk »

I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from Independer.nl had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though »

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Web Analytics Congress in the Netherlands

29 May 2008 by Joost de Valk »

I’m currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn’t actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home…

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Piwik – Open source webanalytics

27 May 2008 by Joost de Valk » - 9 Comments

I got a tweet from @zjuul today, because he was modifying (and has since released a beta version) my Google Analytics plugin to work with Piwik. Piwik is an open source analytics tool, in it’s very early stages of development. I’ve been looking at it, installing it on this site, and so far, I like »

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