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Create profiles on online platforms?

Ask Yoast: Create profiles on online platforms?

May 08th, 2017 – 3 Comments

Nowadays there are a lot of online platforms where you can create your business profile. The idea is that you can be found on those platforms and that the backlinks to your site will benefit your SEO. But is it really worth investing your time and money in those kind of directories? Get the answer in this Ask Yoast!

Marcial Bollinger emailed us asking:

“There are a lot of possibilities nowadays to add an online profile for your site on all sorts of directories, etc. It might give you a lot of backlinks, but are these worth anything for SEO?”

Check out the video or read the answer below!

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Add an online profile for your business

In the video, we help you decide whether you should invest time in creating profiles on online directories. Do they boost your SEO?

“To be honest, probably not. The only reason to create profiles on sites like that is if those sites actually have traffic. If they have traffic, then having the profile probably has an SEO benefit too. Because, in that case, probably the links are worth something to Google, as they see that that site is a living thing and people really use it as a reference.

So if you can make a profile on one of those sites, by all means do. If you can make a profile on a site that you don’t think anyone would ever get to and you’re just doing it for Google, stop doing it. Stuff like that doesn’t work anymore, so don’t. Focus on sites that people might actually will find you on and if those sites are in your area or in your niche, then use them. If they don’t exist, then focus on something else.

Good luck!”

Ask Yoast

In the series Ask Yoast we answer SEO questions from followers. Need some advice about SEO? Let us help you out! Send your question to ask@yoast.com.

Read more: ‘6 steps to a successful link building strategy’ »


3 Responses to Ask Yoast: Create profiles on online platforms?

  1. Deepak Kundu
    By Deepak Kundu on 13 May, 2017

    I have seen some sites getting a temporary SEO jump when they get such backlinks. However, over the medium term, Google is most likely to discount the value of these.

  2. Ben Smith
    By Ben Smith on 10 May, 2017

    Thanks for the advice – when you stop and think about it is common sense really – think about quality over quantity.

  3. Dan
    By Dan on 8 May, 2017

    Cheers Yoast you old SEO sage


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