Caroline's Corner:

Link building for bloggers

As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building.

What is link building?

Link building means, in short, that you’re getting links from other websites to your own blog. It helps your posts to rank. Link building for bloggers is not an easy task, as you are depending on third parties to link to your website. And not only that, you don’t want a link from every website. Spammy websites or websites that have little to do with your niche, are not valuable at all. I’ve tried link building, the holistic SEO way, and will share my experiences here. If you want to learn more about this, read this article Marieke wrote about link building from a holistic SEO perspective.

Asking for relevant links

To get relevant backlinks, you should know the websites you would like to get a backlink from. Send them a polite email requesting to place a link to your content, if it’s relevant to their audience as well. Please note that often, you will not get a reply at all. To improve your chances of getting a link to your website, your content should really be unique. Trying to get a link for a blogpost that is extremely basic and could’ve been written by anyone, is less likely to succeed than when you provide some very good content: content people can only find on your website. If you, for example, are a planner guru or the nation’s funniest mom blogger, it’s way easier to get a link to your website than if you just started out.

Facebook Groups

Do your hands get sweaty by the idea of having to email your fellow bloggers to ask for links? Fear not! Luckily, there are a lot of Facebook Groups, where bloggers post they might be working on a blog post that, for example, collects the best recipes for Easter, the best bullet journal tips or something different. You can often drop your link in the comments if you’ve written about the topic requested and with a little bit of luck, you’ll be featured in a blog post. It depends on your country which Facebook groups could be suitable, so ask your fellow bloggers or look around on Facebook.

Guest blogging

Another option to get links to your website, is through guest blogging for other blogs. Often, blogs are looking for input from fellow bloggers and in return will let you link to your own content. You’ll not only get a link to your website from a relevant website, you’ll get attention from the readers of that particular blog as well. Visit your favorite blogs and check to see if they accept guest submissions. They’ll usually mention this on their contact page or their collaboration page. Please note that a website could have certain guidelines before they accept your guest blog. It has to be unique content, but it also has to be in line with that website.

Do your thing

Link building for bloggers can be hard. I’ve said it before and I’ll say it again. When you’re already working on optimizing your posts, finding your voice and creating original blog posts, you might not want to add another massive project to your list. Because that is what link building is: it is not something you do just once. That’s why I’ve decided to quit my attempts at link building. I find it removes the focus from my blog entirely and turns into a popularity contest, at least in my mind. Not only that, I am not someone who finds it easy to reach out to other bloggers to request links in their content.

Instead, I’ve decided to focus on my own website and on helping others. I’ve found that I’ve received backlinks whenever I give a talk at a conference or after I helped someone with their website. This is not something that I take for granted, but when it happens, I realize why I’ve spent a few hours helping a blogger out with a bug on her website. For me, this means that I stay true to my own beliefs without having to focus on an entire strategy that is not my thing. And I found out that this is a link building strategy in itself: it helps my reputation as a blogger in the Dutch community. Find whatever works for you. And if you are actively building links, could you tell me your strategy?

Caroline's Corner series

Caroline's Corner series

Caroline blogs about her experience as a blogger, from making sure you keep going to optimizing your blog.

28 Responses to Link building for bloggers

  1. Regina Clarke
    Regina Clarke  • 2 years ago

    Very helpful overview and I agree with your conclusion! I realized being authentic meant I had to be less attached to getting backlinks.

  2. Anuj Patel
    Anuj Patel  • 2 years ago

    Thanks for sharing best advice, link building is always not easy task. It’s require too much effort to build quality and also it is time confusing process.

  3. Karan
    Karan  • 2 years ago

    Link Building is not an easy task. Thank you for this post, I hope it will help me later.

  4. Ruth Pitts
    Ruth Pitts  • 2 years ago

    Thank you so much for useful tips. I heard that there is a SEO method that not need to build the backlinks. That method mainly works on social networks. As I know, the backlink is one of the most important factors to rank a website. I wonder if is it possible to rank a keyword without any backlink?

  5. Ranjitha s
    Ranjitha s  • 2 years ago

    Hi Caroline,
    Ahhhh..I hit the right place!
    Thanks For this Post !!

  6. tollywood User
    tollywood User  • 2 years ago

    Is their any easy way to get more Backlinks quickly, Please need help

  7. vivek kumar
    vivek kumar  • 2 years ago

    I also want to build some links for my new blog which i have started in 2019

  8. Agnieszka
    Agnieszka  • 2 years ago

    To my own blog readers, I keep repeating like a broken record that they need to deliver some value. So I’d find it difficult to ask for links in someone’s content too! I think I’d even feel bad about doing it if I didn’t give anything in return.

    I’m much more likely to offer a free piece of content – long, valuable and useful – and the link is somewhere there, usually in my introduction as a guest author.

    I found that whether it’s blogging or content marketing, you have to give a lot before you start getting anything back.

  9. Moses Asuquo
    Moses Asuquo  • 2 years ago

    I have tried to to get a link to my website not it seem it’s not making out for me, could it be because my site is new? Or is there something I’m not getting right?

  10. johnwinn
    johnwinn  • 2 years ago

    Link building is very useful for blogger because it is very useful to generate the traffic to your website.

  11. Chris Murphy
    Chris Murphy  • 2 years ago

    Hi Caroline,
    Links should come in naturally if you are doing your work seriously. No need to waste precious time in building links

  12. Christine
    Christine  • 2 years ago

    Your closing sentiments resonated with me. Learning how to build links is kind of overwhelming and hard to add to my plate. I do, however, want to put some effort into it because I know it will benefit me in the long run.

  13. Nia Jax
    Nia Jax  • 2 years ago

    Link building a basic & important part of a website or Blog to get visibility on Search Engine.

    We should understand the importance of Link building as this post really well explain the deep importance.

  14. Nancy Verdi
    Nancy Verdi  • 2 years ago

    Another great blog from Yoast! thanks for this very simple explanation about SEO linkbuilding. Thanks Caroline!

  15. Jatin
    Jatin  • 2 years ago

    I am new in a link building, and I know it’s not easy work. It’s very hard to get backlinks. Very informative article, I learn lots of think after reading this. But, I think Facebook is an easy way to do this work. Thanks for sharing your knowledge between us.

  16. Adegboye
    Adegboye  • 2 years ago

    The best link building advice I can give is this: create something unique and extraordinary and luckily the links will come.

  17. Laudine
    Laudine  • 2 years ago

    As a starting blogger I can’t wait to bring this into practise. Thanks a lot!

  18. Richard Davis
    Richard Davis  • 2 years ago

    I just found this blog and I learned a lot thank you so much for sharing. I am new about link building and this information is really helpful.

  19. Kingsley Felix
    Kingsley Felix  • 2 years ago

    Link building is hard, but easy via commenting but now that everyone uses comment system like disqus or remove the website field its now harder and harder

    • Lisette
      Lisette  • 2 years ago

      Links via comments are not useful at all. Those links are ‘no follow; links.

    • hamza
      hamza  • 2 years ago

      only comments on different blogs and making links using them are not only enough you have to make more backlinks for ranking

      • Caroline Geven

        Commenting on other blogs usually don’t do much for link building, as most of them will be no follow. It only helps if you are a fan of a certain blogger and you’d like them to check out your website and perhaps provide valuable information ;)

        • adam short
          adam short  • 2 years ago

          That is a great point. Or to build an audience in your target market.

  20. Lucy
    Lucy  • 2 years ago

    Hi Caroline

    A nice article but still finding it hard to get backlink. My blog is some months old, though I haven’t dedicated my full time in it. Hoping to get to your stage. Thanks

    • Caroline Geven

      Hi Lucy,

      Thank you! Yes, it is definitely hard to get backlinks. I find that it comes with the years (and valuable content). I’ve been writing for my own blog for over 2 years now and only now I’m slowly seeing I’m getting backlinks. Just focus on your blog ánd the fun you’re getting out of it.

  21. Steve Levy
    Steve Levy  • 2 years ago

    Caroline, excellent article and so true. I publish two blogs uniquely different so double the task of gaining those valuable links. Never give up and it pays to have interns helping if you can manage that. I have found that linking is full time and to rotate the task around the team so everyone learns and experience the growth. Thanks for sharing

  22. Shardwan Charla
    Shardwan Charla  • 2 years ago

    Hi Caroline,

    That’s a nice way to get links. This is the first time I have ever heard of it. Seems really simple, just help others and focus on your website. Will definitely give it a shot. Bye the way, will it be of any help in getting links from authority sites?

    • Caroline Geven

      Hi Shardwan,
      Thank you! Yes, it will definitely help to get links from authority websites for your link building strategy!