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How to avoid competing with your own pages

Ask Yoast: How to avoid competing with your own pages

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up competing with your own pages.

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In the case of a real estate business, you’ll probably have many pages that are similar to each other. Not having these pages at all is not an option. After all, you want potential buyers to be able to see photos and specifics for each property. So, what’s the best strategy, to have these pages and your site structure work to your advantage?

Gamal Sabry emailed us this question:

I have a real estate website and sometimes we have the same type of villa 10 times on our site. What should I write in the title to avoid competing with my own pages?

Watch the video or read the transcript further down the page for my answer!

The best way to avoid competing with your own pages

“Well, those 10 villas probably each deserve their own page, because there’s something that distinguishes them. But the category page that links all these together is probably more important to you than these 10 individual pages.

So, I would spend more time on a category page that links all of these villas than on the individual pages and I would make sure that all of them link properly to that category page with the keywords that you’d want to tackle. Then you’re not competing with yourself as much; then those 10 pages are all helping your category page rank well. Good luck.”

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16 Responses to Ask Yoast: How to avoid competing with your own pages

  1. Lauren
    Lauren  • 6 months ago

    Thanks, great tips as always!

    Could I use canonicals to help with this? Would you recommend putting canonicals on the 10 item pages, directing to the category page to help boost it?

    Otherwise (aside from signals like traffic and user paths) I’m struggling to see how I can achieve good results on our pages? Thanks!

  2. Basit Ansari
    Basit Ansari  • 6 months ago

    It is very important post for us.

  3. Alessia Martalò
    Alessia Martalò  • 6 months ago

    better avoiding kw cannibalization.. and it’s important checking the landing pages as well. It’s worthwile ranking pages rather than news from the blog. Lots of my clients make this mistake.

  4. nexvan
    nexvan  • 6 months ago

    What does Nofollow noopener mean in the output link?

    • Willemien Hallebeek
      Willemien Hallebeek  • 6 months ago

      Hi Nexvan, nofollow means that Google shouldn’t follow the link. noopener means that the link should open in a new tab. This has some advantages over target=_blank; it’s safer and faster.

      • nexvan
        nexvan  • 6 months ago

        Hi Willemien Hallebeek Thank
        What is the best code for external content in code content?
        rel = “nofollow”
        Or
        rel = “nofollow noopener”
        Or
        rel = “nofollow external”
        Or
        rel = “noopener”

  5. Laudine
    Laudine  • 6 months ago

    The video is a great support to understand it better! Thanks!

  6. mahadbt
    mahadbt  • 6 months ago

    is there any way to ranked my two to three url from same keyword but three different url if yes then plz give some suggestion or refer any article related to that

    • Melina Reintjens
      Melina Reintjens  • 6 months ago

      Hi! Not sure what you mean, could you please clarify your question?

  7. Drachsi
    Drachsi  • 6 months ago

    I can find “Categories” for posts, but not for pages. Please could you explain how to create them, and how to link pages together in a single category.

    • Melina Reintjens
      Melina Reintjens  • 6 months ago

      Hey Drachsi! That’s probably because, by default, WordPress doesn’t have categories for pages: both categories and tags are limited only to posts. I believe there are plugins that add these, though, so if you want to add categories to pages, you could try to find a plugin that does that for you!

  8. Ali Babazade
    Ali Babazade  • 6 months ago

    Hi , Please help me
    Several days ago I upgraded to version 6.3
    But they are indexed below the archiving pages
    Why did you remove the noindex section below the pages?

    • Melina Reintjens
      Melina Reintjens  • 6 months ago

      Hi Ali! I think you mean the “noindex subpages” feature? This feature was removed, because Google has become much better at working with paginated series. You can read more about this change in the release post for 6.3: https://yoast.com/yoast-seo-6-3/ :)

  9. Freddy G. Cabrera
    Freddy G. Cabrera  • 6 months ago

    Hey Joost!~

    This is interesting.

    Internet marketers who publish great content and launch products consistently may want to follow these tips.

    It’s always a good idea to be smart. Right. You have to be smart with the way you structure and publish your content for the search engines AND the people in your niche.

    Thanks for sharing this!

    Best regards! :D

    • luna
      luna  • 6 months ago

      Hello, thanks for the article :) Just one question please.. Instead of grouping all the villas on a Category Page, can I for example group them on a Static Page named Villas? This would go on the Menu Bar with Start Here, Contact etc..

      Thanks for your suggestion.

      • Melina Reintjens
        Melina Reintjens  • 6 months ago

        Hi Luna! Well, if you have a good reason why you’d want to do it like this, I don’t see anything against it. Just bear in mind that you’ll have to update such a page manually, removing villas that are no longer available and adding new ones. Whereas, on a Category page, that’ll happen automatically. If that’s no problem for you, then sure :-)


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