Hi, I’m Ahad, a Senior Content Specialist at Yoast. With a background in Computer Science Engineering and over six years of experience in SEO, I focus on turning complex search and technical concepts into content that’s clear, practical, and genuinely helpful.
I started my career as an SEO Executive at an agency specializing in WooCommerce plugins and HubSpot partnerships. While I began with a technical degree, I quickly realized that my real strength wasn’t writing code but explaining it. That curiosity led me into content, where I worked on off-page SEO, ghostwriting, forum management, and publishing on WordPress, gradually developing a better understanding of how SEO strategy connects with day-to-day execution.
Over the years, I’ve collaborated with startups, worked with a WordPress-focused agency, and even spent some time as a Prompt Engineer, which deepened my interest in the evolving relationship between AI and search. Yoast has been part of my learning journey since my early SEO days, so contributing to the “SEO for everyone” mission now feels especially meaningful.
Outside of work, I enjoy lifting weights, mostly to balance out my love for good food, playing badminton, and catching up with friends over evening chai.
Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a piece of writing and create a shorter version. What began as a technical experiment has […]
Read: "Why is summarizing essential for modern content?"
For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on something more intelligent: AI citations. This evolution means your brand can show up in […]
Read: "Everything you need to know about AI citations vs backlinks"
Product variations are more than just an ecommerce feature. They give your customers choices, whether it’s size, color, style, or material, while helping your store stand out in competitive search results. When optimized correctly, product variations do more than display available options. They improve the customer experience by making shopping easier. At the same time, […]
Read: "Optimizing ecommerce product variations for SEO and conversions"
What does ChatGPT say about your brand? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it from the web, from structured […]
Read: "How AI is shaping brand perception, and what you can do about it"
Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in the right place. In this post, we’ll walk you through simple yet practical tips on […]
Read: "How to drive traffic to my website"
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up […]
Read: "Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday"
Internal linking is one of those underrated SEO strategies that quietly does the heavy lifting for your website. It’s about connecting pages, but also about helping search engines and users better understand your site. When done correctly, internal links can enhance crawlability, improve your search engine rankings, and boost your topical authority. So, what is […]
Read: "The ultimate guide to internal linking for SEO: what it is and why it matters"
